Product Manager, Insurance Product Marketing

Product Manager, Insurance Product Marketing

Location: Remote/Hybrid – Anywhere in Canada

Total Target Compensation (TTC)

• Range: $109,760 – $156,800 (salary + target bonus)
• Applicable to permanent roles only; fixed‑term contract and casual roles receive only the base salary component.
• Base salary within this range will be determined by the successful candidate’s skills, experience, and internal equity.

About Empire Life

Empire Life is looking to hire a Product Manager, Insurance Product Marketing to join our Retail – Insurance Marketing team. We are actively seeking candidates to fill a current, open position.

The Product Manager, Insurance Product Marketing is responsible for improving sales of the retail insurance line, building awareness, and ensuring Empire Life’s existing Retail Insurance product portfolio (life and health product lines) remains competitive in the marketplace. This role proactively monitors these products and provides updates, education, and product support to key stakeholders and distribution partners in support of Retail Insurance Marketing goals and objectives. The role is guided by defined goals and objectives and works under the general supervision of the Director, Insurance Product Marketing.

The Product Manager acts as the SME for specific insurance portfolios, overseeing and taking full ownership of:

• Providing sales support, education and competitive intelligence on Retail Insurance Marketing products and features to optimize sales growth and profitability
• Partnering with other team members to create, manage and implement marketing plans and tactics that raise awareness, build the brand and increase visibility of Empire Life’s products in support of Retail Insurance Marketing’s goals and objectives
• Supporting growth of Empire’s Retail Insurance products by ensuring marketing and communications strategies and tactics target intended internal and external audiences

Why Pursue This Opportunity

• Impactful work – work on meaningful projects that positively impact customers, the company, and society.
• Have your voice heard – we welcome fresh perspectives, encourage creative and innovative thinking, and invite candidates who aren’t afraid to challenge the status quo.
• Diversity, equity, and inclusion – we are committed to a diverse, equitable, and inclusive workplace and welcome candidates who share this commitment.

What You’ll Be Working On

• Working with colleagues and distribution partners, proactively respond to new product opportunities and challenges with existing product lines, including reaching target sales
• Identify product trends and potential opportunities for promotion of new products and product enhancements through research, analysis and interaction with key stakeholders and distribution partners
• Identify creative ways to deliver key messages with high impact; ensure Empire’s value proposition and key messages are consistent and resonate with target audiences
• Develop and maintain strong working relationships and act as the subject matter expert on existing products; respond to inquiries in a timely manner for key internal stakeholders, sales and distribution partners
• Develop and implement strategic and tactical marketing and communication plans to support Retail Insurance Marketing initiatives, providing input into the development of the Retail Insurance brand
• Proactively track and analyze Empire and competitor products, programs and positioning to ensure that Empire has a strong value proposition; communicate this information to key stakeholders
• Provide input and recommendations into product, marketing and illustration software pertaining to our existing products
• Champion and manage the development and the launch of enhancements to existing products
• Provide product specification and subject matter expertise for feature development of the insurance illustrator platform
• Build business case and oversee cost‑benefit analyses to support product initiatives
• Provide ongoing education on existing products and product features to key stakeholders, sales and distribution partners
• Understand, interpret and make recommendations on the impact of regulatory changes on the product line
• Support sales objectives through identification, development and delivery of compelling product presentations and effective sales tools for target audiences
• Provide ongoing and monthly tracking and monitoring of reports for existing products to Retail Insurance management

What We’re Looking for You to Have

• Completion of an undergraduate university degree, with courses in business administration, marketing analysis, research and strategy, business‑to‑business marketing, finance and qualitative & quantitative methods
• Well‑developed communication, negotiation, influencing and presentation skills
• Strong ability to prioritize and balance multiple tasks or projects
• Highly analytical; ability to conduct research, analyze data and make recommendations
• Well‑developed ability to translate analysis and data into sales ideas
• Ability to work as a team member and build and maintain effective relationships
• Well‑developed creativity and innovation skills
• 5+ years’ work experience in product management in the financial services and/or life insurance industry
• Strong understanding of risk insurance products, regulatory environments and competitive landscape
• Strong understanding of MGA distribution model, industry and distribution partners
• Strong knowledge of Microsoft spreadsheet, database, presentation tools; knowledge of Power BI software is an asset
• Experience building a marketing brief and marketing plans
• Demonstrated ability to initiate and build effective relationships with colleagues in other departments, supporting cross‑departmental initiatives
• Language proficiency in English is required for communicating with customers, advisors, or employees across Canada (unless otherwise indicated).

Hiring Process Note

Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.

Beyond the Salary (Benefits)

For regular full‑time positions, Empire Life offers a comprehensive total rewards package that includes:

• Competitive salaries with annual pay increases
• Annual bonus program (recognizes strong company performance and individual contributions) for non‑sales positions
• Competitive uncapped commission for sales positions
• Employer‑funded benefits package from day one (life insurance, disability, health and dental, generous health account)
• Flexible work arrangements and an annual allotment of personal health days
• Four weeks annual vacation from hire date
• Defined contribution pension plan with generous employer matching
• Top‑up programs for parental leave and compassionate leave
• Employer‑sponsored wellness and recognition programs
• Cash employee referral program

Learn More About Working at Empire Life

[Visit our careers page]

Equal Opportunity & Inclusion

Empire Life is proud to be an equal opportunity employer. We celebrate diversity, are committed to creating an inclusive environment, and welcome everyone to participate in our application process. We encourage candidates of all backgrounds and experiences to apply, even if you don’t believe you meet every qualification. Applicants will receive equal consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Accessibility Accommodations

Empire Life welcomes applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the screening and selection process. If you need this job posting in an alternative format or have any accessibility questions, please contact us.