Product Manager (Lylli Studio)

Application Note

If you are a current Spin Master employee with access to Workday, apply to this job via the Workday application.

About Spin Master & Lylli

Are you a kid at heart looking to build a career with a leading global children's toy, entertainment and digital gaming company?

At Spin Master, our unwavering commitment to open‑mindedness, integrity and innovation is a great part of what has made us an industry leader. How do we stay ahead of the pack? By hiring the best and brightest minds—and that’s why we want you!

Lylli, part of Spin Master, is building the world’s first storytelling platform — reinventing how children experience stories in a digital world. By merging cutting‑edge technology with captivating narratives, Lylli transforms reading into an immersive, joyful experience that fosters cognitive growth and inspires a lifelong love of books. In partnership with leading publishers, authors, and creators, Lylli unlocks unlimited access to thousands of titles — from timeless classics like Alfie Atkins and Peter‑No‑Tail to global sensations like Paw Patrol.

What You Will Work On

At Lylli, we’re building the future of how children’s books are created. Through our studio platform, we enable creators (internal or external) to produce high‑quality children’s stories using technology‑assisted workflows — and as Product Manager, you’ll own the vision, roadmap, and experience of this platform.

• Shape a new generation of digital‑first children’s books, empowering storytellers to create faster, at greater scale, without compromising on quality.
• Directly impact how creators, partners, and internal teams collaborate to deliver magical stories to kids and parents.
• Define the platform’s value proposition, drive ambitious roadmaps, and continuously improve the end‑to‑end creation journey.

How You Will Create Impact

Product Ownership

• Own the studio platform roadmap and feature prioritization
• Design creator UX, onboarding and workflow systems
• Translate product strategy into development sprints

Creator Tools & Workflows

• Build tools that enable and support creators to write, edit, illustrate and publish books
• Optimize AI‑assisted creation workflows for quality and speed
• Continuously iterate UX for ease‑of‑use and scale

Quality Collaboration

• Partner with the Head of Editorial Creation to ensure tooling supports narrative standards
• Implement guardrails that guide creators toward high‑quality output

Data Analytics

• Define metrics for creator success and story quality signals
• Use data to optimize tools, workflows and feature adoption
• Run experiments across content creation journeys

Team Collaboration

• Work with design, engineering and content teams to ship new features
• Sync with App Product Lead to align studio output with reader needs

Skills & Experience

• Background as a Product Lead or Product Manager in a relevant area, preferably with experience in creator platforms, marketplaces, UGC tools or AI products
• Experience building products in experimental, fast‑moving environments
• A data‑driven and highly collaborative approach
• Degree in a business, education, technical or related field
• Experience in people management

#LI-Hybrid
#LI-HM1

Compensation

The anticipated pay range for candidates who will work in Toronto is $100,000 to $120,000 per annum. The offered pay to a successful candidate will be dependent on several factors that may include but are not limited to years of experience within the job, years of experience within the required industry, education, etc. Spin Master Inc. is a multi‑state employer, and this salary range may not reflect positions that work only in other states.

What You Can Expect From Us

• Mission: Make Life More Fun
• Vision: Push the boundaries of innovation, creativity, and fun

Benefits & Perks

• Growth and Career Opportunities
• Flexible Work Hours
• Innovation, Collaboration and Fun
• Comprehensive Benefits
• Other fun Perks!

Working Environment

Spin Master is a fast‑paced, hands‑on organization that provides many great opportunities for impactful decision‑making; though our challenging start‑up atmosphere isn’t for everyone, we have a proven record of opportunities for future advancement and internal transfers for our passionate and results‑driven team.

Everyone is welcome in our sandbox and we are committed to an accessible and inclusive hiring process that provides reasonable accommodation to all applicants.

Spin Master strives to create an accessible and inclusive application and selection process and is committed to working with and providing reasonable accommodation to job applicants who may require provisions to participate in the recruitment, selection and/or assessment processes. Should you require an accommodation, please contact our Talent Acquisition team:

• Email: TAinquiries@spinmaster.com
• Phone: 416‑364‑6002

Follow us on Instagram and Twitter @SpinMaster to stay up to date on Spin Master career opportunities.

We do appreciate all interest; however only those selected for interview will be contacted.

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This job posting is tied to an open vacancy.