Product Manager (m/f/d) - Ward Automation - Pyxis ES Solutions

About BD

We are the makers of possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Why Join Us?

A career at BD means learning and working alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture. You will have the opportunity to help shape the trajectory of BD while leaving a legacy at the same time.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow and thrive. And find satisfaction in doing your part to make the world a better place.

Become a maker of possible with us!

Product Manager (m/f/d) - Ward Automation - Pyxis ES Solutions

Responsibilities:

• Support the implementation of the EMEA product portfolio strategies including value proposition, positioning, product promotion, pricing and portfolio lifecycle management.
• In conjunction with the country marketing teams, develop market specific strategies and tactics for our software solutions to ensure that BD MMS Dispensing is well positioned for success.
• Develop and maintain expert market knowledge in terms of quantitative data (e.g. market data, market trends, competitor offering) and qualitative data (e.g. customer needs, technologies and applications.
• Develop and implement new product launch campaigns, aligning with market specific strategies and coordinating launch activities with all relevant stakeholders.
• Support the Sales team with product information as the main Subject Matter Expert and contribute to product training initiatives on a regular basis.
• Develop promotional material / marketing collateral and tools which will deliver key messages, positioning and reflect brand essence.
• Develop and maintain a competitive intelligence database for your portfolio.
• Identify, evaluate and develop Key Opinion Leader (KOL) plan and network in conjunction with Clinical & Medical functions.
• Develop and support market research activities (Voice of Customer) and Post Market Surveillance studies.
• Conduct regular customer visits to develop deep understanding of the key market requirements / customer unmet needs.
• Support with the evaluation and priotarization of Interfacing and Integration requirements in different markets and support the engagement with 3rd parties to plan and enable collaborations.
• Ensures budgets and schedules meet business requirements
• Responsible to identify and understand customer enhancement request and articulate these to the platform team.

Preferred Requirements:

• Healthcare software marketing experience strongly preferred
• Understanding of workflows in hospitals / medication management practice preferred
• Ability to translate market complexities and clinical information into marketing strategies and programs
• Market development competency with ability to develop and implement clinical and economic value propositions
• Strong communications and presentation skills
• Results focused
• Accountability and willingness to make decisions
• Self-motivated with a desire for self-development

Additional Qualifications:

• Strong strategic marketing skills, 5-7 years, incl. demonstrated success in market development
• Bachelor's degree in Marketing or Business Management
• Degree in Pharmacy preferred
• Good strategic marketing skills, including demonstrated success in launching new products / preferably software solutions
• Fluent in English. A further major European language would be an advantage
• Prepared to work away from home for up to 40% of the time

Work Location

• Primary Work Location DEU Frankfurt - Walther-von-Cronberg-Platz
• Additional Locations BEL Erembodegem - Dorp 86, FRA Grenoble, GBR Winnersh - Eskdale Road, ITA Milano - Via Enrico Cialdini

Workplace Policy

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

Equal Opportunity Employer

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

To learn more about BD visit: https://bd.com/careers