Product Manager

About

Citi is seeking a strategic and results-oriented Product Manager to lead the go-to-market strategy, launch, and ongoing growth of a new, state-of-the-art Personal Financial Management (PFM) product. This is a high-visibility, individual contributor role at the forefront of Citi's commitment to delivering innovative digital tools that empower our clients to achieve their financial goals.

As the Product Manager, you will be the voice of the customer and the market expert, responsible for defining the product's value proposition, crafting compelling messaging, and driving market adoption. You will work in a dynamic, fast-paced environment, collaborating extensively with a wide range of cross-functional stakeholders to bring this critical product to life and ensure its sustained success.

Key Responsibilities

• Develop and execute a comprehensive GTM strategy for the PFM product, including defining the target audience, positioning, messaging, and launch plan to achieve aggressive adoption and engagement targets.
• Orchestrate the successful launch of the PFM product, acting as the central point of contact for all marketing-related activities.
• Ensure seamless coordination and alignment across Product Management, Technology, Brand Marketing, Public Relations, Legal, Compliance, and Customer Support teams.
• Drive the post-launch marketing roadmap to increase user acquisition, engagement, and retention.
• Develop and manage multi-channel marketing campaigns (digital, email, in-app, social) and analyze their performance to optimize results.
• Serve as the subject matter expert on the PFM landscape, competitive products, and consumer trends.
• Partner with the Research team to conduct qualitative and quantitative analysis, translating customer insights into actionable recommendations.
• Craft a clear, differentiated, and compelling value proposition and messaging framework.
• Engage proactively with Controls and Governance, Oversight, Risk, and Legal partners to ensure all marketing materials and campaigns are compliant.
• Oversee the creation of marketing assets including website content, product tutorials, videos, blog posts, email campaigns, and sales enablement materials.
• Define KPIs for product marketing initiatives and continuously monitor, analyze, and report on marketing performance to senior leadership.

Qualifications & Experience

• 10+ years of experience in product marketing, with significant experience in B2C financial services, fintech, or related technology sector.
• Proven track record of successfully launching and scaling consumer-facing digital products.
• Direct experience with personal finance, budgeting, or investment applications is highly desirable.
• Bachelor’s degree in Marketing, Business, Finance, or related field; MBA is a plus.
• Experience working within a highly regulated industry with strong understanding of controls, governance, and compliance frameworks.

Skills & Competencies

• Strategic thinker with ability to develop long-term vision and translate it into tactical plans.
• Leadership through influence in a complex, matrixed organization.
• Exceptional written and verbal communication skills.
• Strong analytical skills and ability to use data and customer insights to inform strategy.
• Customer-obsessed with passion for understanding and championing customer needs.
• Resilient and adaptable in a fast-paced, dynamic environment.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Life insurance
• Accident insurance
• Disability insurance
• Wellness programs
• Paid time off including vacation, sick leave, and paid holidays

Additional Information

• Job Family Group: Consumer Sales
• Job Family: Consumer Product Sales
• Time Type: Full time
• Primary Location: New York, New York, United States
• Salary Range: $176,720.00 - $265,080.00

Citi is an equal opportunity employer and provides reasonable accommodations for persons with disabilities.