Product Manager Premium

Job Description

Job Title: Product Manager Exterior Premium Range (Decorative Paints)

Location: Mumbai, India

Experience: 5 to 8 years

Department: Marketing

Reports To: Group Product Manager

Job Purpose:

To lead the strategic and operational management of the Exterior Premium range of decorative paints, ensuring category growth through effective product lifecycle management, pricing strategy, brand positioning, and cross-functional collaboration.

Key Responsibilities:

1. Product Strategy & Lifecycle Management • Own the product roadmap for the Exterior Premium paints segment. • Manage the entire product lifecycle from ideation, development, launch, growth, maturity to phase-out • Conduct regular portfolio reviews to identify gaps, rationalize SKUs, and drive innovation.

2. Market & Consumer Insights • Conduct market research and competitor benchmarking to identify trends, pricing dynamics, and consumer preferences • Develop and maintain buyer personas and customer segmentation strategies.

3. Go-to-Market & Brand Management • Define and execute go-to-market strategies for new product launches and relaunches • Collaborate with the brand and communication teams to develop compelling product messaging, packaging, and promotional campaigns • Ensure alignment with digital marketing and retail activation plans.

4. Sales Enablement & Channel Support • Work closely with sales teams to develop trade schemes, POS materials, and training modules. • Monitor product performance across channels (retail, franchisee) and regions.

5. Pricing & Profitability • Develop pricing strategies that balance affordability with profitability. • Monitor input costs, margins, and suggest corrective actions to maintain category health.

6. Cross-Functional Collaboration • Liaise with R&D, supply chain, procurement, and manufacturing to ensure timely product development and availability • Drive sustainability initiatives in packaging and formulation in line with lifecycle assessment goals

Key Skills & Competencies: • Strong analytical and strategic thinking. • Deep understanding of the decorative paints market, especially economy segments. • Excellent communication and stakeholder management skills. • Proficiency in data analysis tools and product management software. • Ability to manage multiple projects and priorities in a fast-paced environment.

Qualifications: • Bachelor's degree in engineering, Chemistry, Business, or related field. • MBA in Marketing or Product Management preferably from Tier 1 institutes. • 3-5 years of experience in product management, preferably in paints, FMCG, or building materials.

Preferred Attributes: • Customer-Centric Approach Demonstrates deep empathy for homeowners, applicators, and channel partners translates insights into product innovation and value delivery. • Cross-Functional Collaboration Builds strong partnerships across R&D, Sales, Marketing, and Supply Chain to drive seamless product development and execution. • Execution Excellence Maintains high ownership and attention to detail in managing product launches, lifecycle, and portfolio performance. • Agility & Adaptability Responds swiftly to changing consumer preferences, regulatory shifts, and seasonal demand cycles with strategic flexibility.