Product Marketing Manager

About

The Role Hidden Layer is entering an exciting new chapter in our company history, and we are seeking a Product Marketing Manager to drive positioning, messaging, and go-to-market strategy for our AI Security platform. In this role, you’ll help define and communicate the category of AI security—translating complex adversarial AI threats and technical capabilities into compelling value for customers, analysts, and the broader cybersecurity market.

As Product Marketing Manager, you will serve as the strategic bridge between Product, Threat Research, Sales, and Marketing—owning how we bring new capabilities to market and clearly articulate how Hidden Layer protects generative AI and agentic systems from cybersecurity threats. This is a high-impact role in a fast-moving, emerging category.

Who We Are

Hidden Layer protects the world’s most valuable technologies from adversarial AI attacks. We were founded by AI professionals and security specialists with first-hand experience of how insidious adversarial AI attacks can be to detect and defend against. Determined to prove that these attacks were preventable, the team developed a unique, patent-pending, productized solution to support organizations in accelerating their adoption of AI securely.

Our dedication to innovation has been recognized by prestigious awards such as RSA's Innovation Sandbox Winner, CB Insights AI 100, Cyber Tech 100, and SC's Most Promising Early-Stage Start-up.

What You’ll Do

You will be responsible for shaping and amplifying Hidden Layer’s market narrative in the rapidly evolving AI security landscape. Your ability to translate deep technical capabilities into differentiated messaging and compelling stories will drive awareness, demand, and product adoption.

Positioning & Messaging

• Develop and refine product positioning and messaging that clearly articulates Hidden Layer’s differentiation in AI security.
• Translate adversarial AI research, MITRE ATLAS mappings, and technical detection capabilities into customer-centric value propositions.
• Define and evolve our category narrative as the AI threat landscape matures.

Go-to-Market Strategy

• Own end-to-end go-to-market strategy for new product launches and feature releases.
• Partner with Product Management to ensure launch readiness across Sales, Marketing, Customer Success, and Partner teams.
• Develop launch plans, enablement materials, and campaign messaging to drive pipeline and adoption.

Sales & Field Enablement

• Create compelling sales tools including pitch decks, battle cards, one-pagers, solution briefs, and objection-handling guides.
• Enable Sales and Sales Engineering teams with clear, differentiated messaging.
• Participate in strategic deals and customer conversations as a subject matter expert when needed.

Market & Competitive Intelligence

• Conduct ongoing competitive analysis and track emerging players in AI security, MLOps, and cybersecurity.
• Monitor adversarial AI trends and evolving threat research to inform messaging and strategy.
• Develop competitive battle cards and positioning frameworks.

Analyst & External Engagement

• Support analyst relations by developing briefing materials and participating in analyst inquiries.
• Contribute thought leadership content including blogs, whitepapers, webinars, and conference messaging.
• Help position Hidden Layer as the leader in AI security.

Customer Insights

• Partner with Customer Success and Sales to gather customer feedback and validate messaging.
• Develop case studies and customer stories that highlight measurable impact and business value.

Who You Are

• Product Marketers in cybersecurity looking to specialize in AI security
• Product Marketers in AI/ML or MLOps seeking to expand into…