Product Marketing Director Laundry

Location

New Jersey

About Midea America

Midea America Corp. is a U.S. subsidiary within Midea Group, the Fortune 500 giant known for making life easier for millions around the globe. As the world’s top maker of home appliances, Midea is proud of its 166,000+ employees and presence in 200+ countries, including here in the U.S.
Headquartered in Parsippany, N.J., with an innovation hub in Louisville, Kentucky, Midea America provides practical innovations that surprise and delight, creating moments to cherish at home.

Midea's lineup of appliances – from refrigerators to air conditioners, laundry solutions and floor care – are high quality, reliable, and affordable. By thoughtfully engineering performance, convenience, and design into every product, Midea delivers on the promise of every appliance.

Position Overview

The Product Marketing Director, Laundry is responsible for the end-to-end product marketing management of Midea’s Laundry category. This role focuses on product management, positioning, go-to-market strategies, product planning and lineups, pricing and channel management, customer relationships, forecasting, and achievement of key performance metrics.

Key Responsibilities

• Execute short- and long-term product marketing strategies and achieve annual KPIs.
• Advance the company’s vision for brand awareness, market share, and product innovation.
• Manage category P&L to achieve targeted revenue and profit goals.
• Lead short- and long-term product roadmap development in collaboration with internal teams, primarily product divisions at headquarters.
• Identify new category opportunities and develop compelling product propositions and pricing strategies; present business cases to support proposals.
• Serve as the category expert on industry trends, regulatory requirements, competitive activity, pricing, and marketing intelligence; analyze and share consumer and buyer insights across categories.
• Partner with sales teams to drive sell-through and maintain healthy inventory levels.
• Support forecasting efforts to ensure inventory availability and sales performance.
• Participate in product line reviews to expand the business and achieve growth objectives.
• Manage the product lifecycle, including sell-through strategies, promotional budgets, PSI alignment, and end-of-life transitions.

Required Qualifications

• Strong background in financial planning, marketing strategy, product positioning, sales planning, competitive analysis, customer insights, product development, and client relationship management.
• Minimum of 10+ years of experience in product or brand management; at least 5 years in the home appliance industry required.
• Office-based work environment; may require lifting up to 50 pounds.
• Willingness to travel regularly, both domestically and internationally.

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.