Product Marketing Manager

Position Overview

Instinct Science is an animal health software company dedicated to empowering veterinary practices with an innovative EMR platform and essential clinical tools. As a Product Marketing Manager, you will work remotely to develop and execute strategies that drive product adoption, engagement, and retention while collaborating across product, sales, and customer success teams. Your work will ensure cohesive messaging and effective go-to-market strategies that ultimately improve patient care and streamline operations.

Key Responsibilities

• Conduct thorough market research to understand customer needs, industry trends, and emerging opportunities.
• Analyze competitor positioning and product offerings to inform strategic differentiation.
• Develop detailed buyer personas and customer journey maps.
• Craft compelling, benefit-driven messaging that communicates product and feature value.
• Plan and execute comprehensive go-to-market strategies for new product launches and updates.
• Collaborate closely with product management, sales, and customer success teams to ensure alignment and execution.
• Equip the sales team with effective tools, training, and enablement materials.
• Host training sessions and webinars to keep internal teams and customers informed about product updates.
• Foster strong customer relationships to gather insights and develop compelling success stories.
• Monitor and analyze the performance of product marketing initiatives.

Required Qualifications

• 3+ years of Product Marketing Management experience in an entrepreneurial, early-stage start-up environment, ideally in SaaS/Cloud software.
• Ability to work both autonomously and collaboratively with a "roll up the sleeves" attitude.
• A customer-first mindset focused on empathizing with customers’ challenges and aligning solutions with their needs.
• Creative problem-solving skills and the ability to manage multiple priorities in a dynamic environment.
• A strong focus on outcomes over outputs, establishing meaningful goals aligned with company objectives.
• Exceptional written and interpersonal communication skills with an ability to tailor your approach for different audiences.

Preferred Qualifications

• Experience in the veterinary field is a bonus.

Benefits & Perks

• Supportive and caring work environment.
• Transparent, open, and honest communication internally and externally.
• Competitive compensation along with a base compensation range of $130,000 - $150,000.
• Comprehensive benefits including medical, dental, and vision coverage, plus a 401K with match.
• Owner-like flexibility over work hours and generous time-off policies including Flow State Fridays.
• A generous stipend to support your well-being and professional success.
• An incentive bonus plan that rewards your contribution to the company’s success.
• All-expense-paid team retreats and annual events to foster team connection.