Product Marketing Manager

About the Company

We are seeking a Product Marketing Manager to bridge the gap between customer insights, marketing strategies and division specific growth goals. This new role will align company-wide marketing direction with specific industry trends for two of our divisions to drive awareness, and ultimately pipeline, for new opportunities to grow the business. The PMM operates as an individual contributor, balancing strategic campaign planning with hands-on execution.

About the Role

The Product Marketing Manager will be responsible for aligning marketing strategies with industry trends and driving growth for the company.

Responsibilities

• Develop and refine product positioning and messaging that clearly articulates our value to buyers.
• Work closely with the CMO to align companywide programs with the unique needs of our life sciences and technology product lines and influence strategies for growth.
• Partner with the sales and delivery teams to craft audience-specific narratives aligned to buyer pain points and division capabilities within the larger Medix brand positioning.
• Support go-to-market (GTM) planning and execution for new offerings within the industry and moving upstream to new buyers and skillsets.
• Help to shape how the company is perceived by clients, talent, and industry stakeholders through thought leadership campaigns.
• Own the strategy, planning, and execution of industry events and association partnerships for assigned divisions, working closely with SMEs and sales leadership.
• Create sales enablement tools (pitch decks, one-pagers, case studies, battle cards) to improve conversion and confidence across the funnel.
• Build audience and develop targeted campaign strategies in addition to direct content development for web copy, landing pages, and email to drive pipeline and conversion.
• Analyze performance data and stakeholder feedback to optimize messaging, campaigns, and GTM assets.
• Stay current on industry trends, competitor activity, and buyer behavior in life sciences, healthcare technology staffing and overall workforce solutions to proactively develop marketing strategies that align with growth goals.
• Responsibilities include strategic project management and cross-functional collaboration to ensure initiatives are prioritized, scoped, and executed on time and on budget.
• Additional key marketing initiatives may also be incorporated into this position’s responsibilities.

Qualifications

• 2-5 years of B2B marketing experience, preferably in staffing or professional services.
• Exceptional writing and communication skills, with the ability to translate complex services into clear customer value.
• Ability to deliver sales enablement materials, campaign strategy, and cross-functional collaboration.
• Proven experience in driving outcomes independently while influencing broader strategy through clear, intentional planning.
• Strategic and organized with a willingness to roll up your sleeves and drive projects through to completion in a small but mighty marketing team.
• Highly organized with the ability to thrive in a distributed team environment.
• Committed to living our Medix company values:
  • Desire to Serve Others
  • Willing to Do What Others Won't
  • Never, Never, Never Give Up
  • Locking Arms to Achieve Goals
• Bonus: Experience working in the life sciences or technology industry.