Go-To-Market Manager Digital Products

About Doka

Doka – an innovative and reliable partner in the construction industry. For over 150 years. As a leading provider of formwork and scaffolding solutions, we understand the challenges our customers face. Our more than 9,000 employees in 58 countries and 160 locations on 5 continents go the extra mile with passion and dedication. Various construction projects worldwide are proof of this. Realize your potential in a supportive, high-performance work environment that is focused on continuous growth. Let's shape the future together.

Shape the future of digital construction. At Doka, we don't just build structures — we enable some of the world's most iconic construction projects. Now, we're taking the next step: digitalizing the entire formwork process through innovative SaaS solutions. You will take ownership of Go-To-Market for our digital product portfolio and drive its commercial success. Acting as the bridge between Product, Marketing, Sales, and Customer Success , you ensure that product value is clearly positioned, effectively communicated, and successfully adopted across markets. This role sits at the intersection of Product, Marketing, and Sales — with strong impact on our digital growth, revenue contribution, and customer adoption.

Responsibilities

• Shape and further develop our Go-To-Market strategies for digital products
• Define product positioning, messaging, and value propositions
• Drive product launches and cross-functional execution together with Product Management, Marketing, and Sales
• Align stakeholders across Product, Marketing, Sales, and Customer Success on GTM plans
• Translate customer insights, market trends, and product capabilities into clear narratives and actions
• Create sales enablement materials, storytelling assets, and demos
• Identify target segments and ideal customer profiles (ICP)
• Support pricing, packaging, and commercial models
• Support product adoption and growth initiatives across markets
• Analyze and optimize market performance, funnel metrics, and adoption data to optimize Go-To-Market effectiveness
• Contribute to building structures, processes, and best practices in the area of SaaS GTM from scratch

Qualifications

• 5+ years' experience in Product Marketing, Go-To-Market, or B2C, B2B SaaS roles
• Experience working in a high paced environment
• Strong understanding of SaaS business models, customer journeys, and GTM strategies
• Ability to turn complex products into clear, compelling messaging
• Experience working cross-functionally with Product, Sales, Marketing, and Customer Success
• Hands-on mindset with a drive to build and improve
• Strong communication, storytelling, and analytical skills
• Fluent in English is a must, German is a big plus
• Located in Austria and eligible work permit required
• Work with the team 2 days a week (minimum) in the Doka HQ office in Amstetten

Nice to have:

• Experience in construction tech or industrial SaaS

Benefits

• High impact on Doka's digital transformation and SaaS growth journey
• Opportunity to shape how innovative products are brought to market and scaled commercially
• Work in an international, young and dynamic environment across Product, Tech, and Commercial teams
• A strategic role with ownership, visibility, and clear responsibility for product success and growth

A salary in line with the market is offered for this position, which is based on the specific qualification and adequate professional experience. We are required by law to state a minimum salary. The minimum annual gross salary for this position is € 47.587,- according to the collective agreement (woodworking industry).

Ready to help build something that lasts? Apply now and join us on our digital journey.

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