Product Marketing Manager for Small and Medium Businesses

Summary

Join Meta as a Product Marketing Manager, where you will play a vital role in empowering businesses to flourish and fostering community growth through innovative products. Ideal candidates will possess a strong background in digital advertising and product marketing, combined with a knack for understanding the needs of both businesses and marketers. You will excel in a fast-paced environment, collaborating cross‑functionally to achieve exceptional results. Your main focus will be steering market requirements and crafting go‑to‑market strategies for solutions aimed at small and medium‑sized business advertisers on our platform.

Key Responsibilities

• Lead comprehensive market assessments through quantitative and qualitative analyses to represent market requirements internally with product and engineering teams.
• Identify advertiser needs and product risk areas to prioritize recommendations for product enhancements.
• Coordinate cross‑functional projects to build innovative solutions for advertisers and ensure consistent integration into the platform.
• Align regional and vertical teams to scale impact while addressing market‑specific requirements.
• Drive go‑to‑market strategies for a diverse product portfolio by collaborating with teams for effective client communication, product documentation, and positioning.
• Manage successful go‑to‑market activations across internal sales and marketing teams by creating compelling messaging for various target audiences.

Minimum Qualifications

• 8+ years of professional experience in technology, digital advertising, strategic marketing, or related fields.
• Proficiency in leveraging full‑funnel marketing and outbound sales to enhance product growth.
• Demonstrated ability to collaborate with cross‑functional teams and gain leadership support for resolution amidst competing perspectives.
• Strong analytical capabilities with a data‑driven decision‑making approach.
• Exceptional organizational and interpersonal skills, adept at multitasking in a dynamic environment.
• Effective communication skills with both technical and business stakeholders.
• Bachelor's Degree in Business, Marketing, or a related discipline.

Preferred Qualifications

• Experience utilizing AI to enhance research and go‑to‑market tactics.
• Basic understanding of data architecture and familiarity with SQL.
• Background in marketing subscription‑based or SaaS products.
• Project or program management experience focused on shared goals.
• Proven ability to engage with executive leadership on strategic product decisions.
• Experience in influencing stakeholders at all organizational levels.
• Adept at distilling complex information into clear, communicable themes.
• Familiarity with Meta's advertising products.

Compensation

$130,000 / year to $188,000 / year + bonus + equity + benefits

Industry

Internet

Equal Opportunity

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We celebrate diversity and do not discriminate based on race, religion, national origin, sex, sexual orientation, gender identity, age, disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories, in compliance with applicable laws. Meta participates in the E‑Verify program in certain locations as required by law.

Meta is dedicated to providing reasonable accommodations for candidates with disabilities during the recruitment process. Please contact us if you require assistance due to a disability.