Responsable Marketing Produit

About Thales

Thales is a global leader in high technology, specializing in three sectors: Defense & Security, Aeronautics & Space, and Cyber & Digital. It develops products and solutions that contribute to a safer, more environmentally friendly, and more inclusive world. The Group invests nearly €4 billion annually in Research & Development, particularly in key innovation areas such as AI, cybersecurity, quantum, cloud technologies, and 6G. Thales has nearly 81,000 employees in 68 countries.

Our Commitments, Your Benefits

• Success driven by our technological excellence, your experience, and our shared ambition
• An attractive compensation package
• Continuous skills development: training programs, internal academies, and communities
• An inclusive, supportive environment that respects employee balance
• Recognized societal and environmental commitment

Your Daily Life

We provide and support systems for air traffic management and protection. We work with passion in a modern architectural setting, striving to push the boundaries of technology in our key sectors. South of Paris, our site is easily accessible by public transport.

The Product Marketing Manager is responsible for building the product line strategy and designing and executing the product line's marketing mix throughout its lifecycle, in line with the Business Line's growth and profitability ambitions and objectives. They work daily as a strategic partner to the Product Line Manager.

Strategic Marketing

• Responsible for building key strategic insights to feed the product plan and the AMS Strategic Business Plan:
  • Understanding of the market and competitive dynamics of the product line (market trends, needs analysis, segmentation, sizing, competitive analysis, product benchmarking, innovation trends, regulations, etc.)
  • Growth and profitability ambition for their product line (OI / GMOI objective)
  • Partnership levers
• Develop the go-to-market strategy with sales teams and segment managers
• Contribute to Black Hats exercises with CMI
• Participate in other product management-related initiatives (competitiveness plans, innovation roadmaps)

Offering Management

• Summarize key market and customer needs and requirements (including pain points)
• Define and test the value proposition (customer segments, value chain positioning, pain relievers / gain creators / gain evaluation)
• Responsible for deploying value-based pricing processes (strategy and positioning)
• Manage the monitoring, updating, and analysis of the product's installed base
• Contribute to building the service portfolio for the product line
• Participate in the design of customer satisfaction surveys

Operational Marketing

• Contribute to the branding strategy and its execution for their products in compliance with Thales brand guidelines in collaboration with Communications

• Design and execute marketing plans (objectives, KPIs, value proposition, pricing, marketing roadmap, campaigns, installed base actions, etc.)

• Define global key messages on product lines and manage content (brochures, presentations, datasheets, etc.)

• Support customer engagement initiatives (customer journey mapping, customer community management, sales funnel management, trade shows & events)

• Support sales and KAM training (training, digital seller)

• Marketing Excellence

• Support the deployment of marketing excellence practices within the Business Line (strategic practices, digital content, offering management tools, sales training, etc.)

Your Profile

Is your priority to drive and execute impactful operational marketing actions?

Do you aspire to strengthen your strategic and digital skills in a demanding B2B environment?

Do you want to evolve within a dynamic team committed to marketing excellence?

Do you have a degree in business, marketing, or engineering and have at least 10 years of experience in:

• Strategic and operational marketing,
• Content management and communication,
• Results-oriented data analysis,
• Facilitating sales teams.

Are proactivity, analytical skills, agility, and interpersonal skills recognized strengths of yours?

Then this position is for you!

Thales, a Disability-Inclusion company, recognizes all talents. Diversity is our greatest asset. Apply and join us!

Welcome to Thales