Product Marketing Manager, Medical Society Journals

Location

Hybrid: Philadelphia, PA office only – 8 days a month in the office.

Overview

Wolters Kluwer is seeking a dynamic Product Marketing Manager to lead strategic marketing for a portfolio of scholarly medical research journals. In this role, you will be the primary marketing strategist and account owner for your journal portfolio, driving end‑to‑end marketing programs that increase author engagement, readership, and revenue across both subscription and open‑access titles. A particular focus of this position is nurturing society partnerships and managing key account relationships with medical societies who own our journals, ensuring that our marketing strategies align with each society’s goals and deliver mutual success.

Responsibilities

Strategic Marketing Planning and Execution

• Develop and implement marketing plans for a diverse portfolio of scholarly journals, each with unique audiences and goals. This includes defining marketing strategies that drive key outcomes – increased manuscript submissions, higher article usage, and subscription or Open Access revenue growth – in line with both Wolters Kluwer’s objectives and society partner expectations.
• Manage the annual planning cycle (setting objectives, crafting campaigns, and forecasting results) and adjust tactics based on performance data throughout the year.

Society Partnership and Key Account Management

• Serve as the primary marketing liaison to society partners within a number of medical specialties, guiding joint marketing strategies and ensuring exceptional service for these key accounts.
• Collaborate closely with society leadership and staff and journal editorial teams to understand their priorities, then craft tailored marketing programs that support society editorial initiatives and journal growth while amplifying membership. This includes leading regular planning meetings and business reviews with each society, delivering annual marketing plans and performance reports, and responding to partner feedback to strengthen the partnership.
• Maintain high client satisfaction and renewal of society contracts through effective relationship management.

Integrated Campaign Management

• Plan and execute multi‑channel marketing campaigns and events that raise journal visibility and engagement.
• Coordinate promotional activities across email marketing, content marketing, social media, search/SEO, and conferences to reach target authors, researchers, and readers globally. Campaign responsibilities include crafting messaging (e.g., author‑focused value propositions), overseeing creative development (with in‑house designers or freelancers), and scheduling communications (such as specialty e‑newsletters, “hot topic” alerts, and social media posts).
• Represent your journals at key medical conferences, designing promotional materials, coordinating event presence, and engaging directly with attendees to promote the journals.

Budgeting and Operations

• Manage promotional budgets and campaign calendars for your journals, ensuring efficient use of marketing resources to achieve maximum ROI.
• Forecast and track marketing expenditures, adjusting allocations based on campaign performance, and ensure all activities stay within budget.
• Ensure marketing materials and activities adhere to either Wolters Kluwer or society brand guidelines and quality standards, exhibiting strong attention to detail and timely delivery.

Cross‑Functional Leadership

• Collaborate closely with cross‑functional teams to execute marketing initiatives.
• Work with Publishing teams to align editorial/product strategy, with Central Marketing to produce effective collateral and digital assets, and with Production and Operations teams to coordinate content promotions.
• Lead marketing discussions with journal editors, internal stakeholders, and external partners, ensuring everyone is informed and engaged in the marketing efforts.

Data Analysis and Performance Optimization

• Track and analyze key marketing metrics, such as email open/click‑through rates, circulation trends, usage statistics, manuscript submission volume, and subscription sales, to gauge campaign performance and overall journal health.
• Prepare regular reports for stakeholders (internal leadership and society partners) that highlight marketing ROI and impact (e.g., how campaigns contributed to increases in usage or submissions).
• Recommend and implement data‑driven adjustments to strategies and tactics for continuous improvement. Proactively experiment with new ideas (A/B testing content, exploring new channels) and embrace industry best practices to boost marketing effectiveness.

Leadership and Team Contribution

• Mentor Marketing Specialists, sharing campaign success stories and insights with the wider team, developing templates or best‑practice guidelines, and fostering a culture of creativity, accountability, and knowledge‑sharing.

Qualifications

Experience

• Marketing Expertise: 5+ years of experience in product marketing, marketing management, or related roles, preferably in scholarly publishing, academic content, or a comparable industry. Proven success in developing and executing marketing strategies that drive growth is essential.
• Strategic Planning & Execution: Demonstrated ability to create and implement strategic marketing plans and multi‑channel campaigns, from high‑level strategy down to day‑to‑day execution. Skill in setting objectives, managing promotional calendars, and delivering projects on time and on budget is required.
• Relationship Management: Excellent partnership‑building and account management skills. Able to serve as a trusted advisor to external stakeholders – especially professional society partners or clients – with experience in account management or client‑facing marketing being a strong advantage. Ability to understand partner needs, negotiate marketing plans, and maintain productive long‑term relationships is critical.
• Communication & Influence: Superior written and verbal communication skills for crafting compelling marketing messaging (e.g., author‑centric content, press releases) and for presenting plans and results to stakeholders. Comfortable interacting with journal editors, society executives, and internal leadership. Capable of leading meetings, delivering presentations, and influencing cross‑functional teams without direct authority.
• Analytical & Data‑Driven: Proficiency in marketing analytics and using data to inform decisions. Experience measuring campaign performance (email metrics, web & usage analytics, subscription trends, etc.) and optimizing tactics based on insights is required. Familiarity with tools like Google Analytics and marketing automation platform Marketo is expected.
• Project & Budget Management: Strong organizational skills with meticulous attention to detail. Ability to manage multiple projects and deadlines simultaneously while maintaining high quality. Experience in managing budgets or forecasting marketing spend to maximize ROI is critical.
• Industry Knowledge: Familiarity with academic publishing and the scholarly communications ecosystem – understanding of the peer‑review process, journal editorial cycles, author needs, and trends like Open Access, is highly valued. Knowledge of current best practices in digital marketing (SEO/SEM, social media, content marketing) in the publishing or education sector is preferred.
• Adaptability & Innovation: Willingness to innovate and adopt new marketing tools and practices. Curiosity about emerging technologies (e.g., AI in content marketing) and creativity to apply them effectively. A growth mindset and continuous learning attitude to keep pace with the evolving marketing landscape in academia.
• Collaboration & Teamwork: Demonstrated success working in cross‑functional teams. Able to coordinate efforts across departments (e.g., publishing, production, advertising sales, design, analytics) and lead projects that involve multiple stakeholders. A collaborative approach and a supportive, team‑oriented attitude are essential in our environment.

Education: Bachelor’s degree in marketing, communications, business, or a related field required.

Travel

15–20% for client meetings and medical conference attendance.

Compensation

• Salary Range: $98,500.00 – $172,700.00 USD
• This role is eligible for Bonus.
• Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.

Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in‑person interviews in our hiring process. Please note that use of AI‑generated responses or third‑party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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