Product Marketing Manager - Packaging and Go-To-Market

About Our Team

Join our dynamic Product Marketing team, where we pave the way for commercial success across cutting‑edge healthcare solutions dedicated to professionals and organizations. Collaborating closely with Sales, Product, Customer Success, and Market Strategy, we craft go‑to‑market plans, refine packaging strategies, and equip our teams with essential insights and tools for success. Our mission is to ensure our offerings are effectively positioned, widely adopted, and continuously optimized to deliver maximum value.

About This Opportunity

We are looking for a passionate Manager of Packaging and Go‑To‑Market to spearhead commercialization efforts for our innovative and evolving product offerings. In this role, you will optimize and expand our packaging frameworks, drive go‑to‑market execution, and enhance performance across sales, renewals, and customer expansion.

You will collaborate with various teams to transform market and customer insights into robust packaging strategies that foster adoption, boost customer lifetime value, and encourage scalable growth.

Key Responsibilities

• Develop and refine innovative packaging strategies to support new product launches and ensure portfolio alignment.
• Work with the pricing team to synchronize packaging strategies with pricing models for consistency and competitiveness.
• Create synergy with cross‑functional teams to identify customer segments, use cases, and compelling value propositions.
• Support and drive go‑to‑market planning and execution, ensuring launch readiness and effective team enablement.
• Monitor performance metrics to identify new revenue growth and retention opportunities.
• Contribute to the creation of comprehensive commercial playbooks and sales enablement resources.
• Lead pilot programs and experiments with packaging to validate and enhance strategies.

Who You Are

• Experienced professional with 5‑8 years in product marketing, commercialization, or go‑to‑market strategy within B2B settings.
• Understand the critical role packaging and positioning play in driving adoption, retention, and revenue.
• Skilled at working cross‑functionally and translating strategic objectives into actionable plans.
• Demonstrated history of supporting new product launches and optimizing existing product offerings.
• Highly organized, analytical, and adaptable to thrive in a fast‑paced environment.

Our Commitment to Candidates

We prioritize a fair and genuine hiring process, and respectfully ask that candidates participate in interviews without AI assistance or external prompts. Our process is designed to assess your unique skills and experiences authentically. We value genuine interactions and encourage the removal of virtual backgrounds during interviews, with some in‑person meetings at a Wolters Kluwer office as necessary. Use of AI‑generated responses during interviews may lead to disqualification from consideration.

Compensation and Benefits

The salary for this position ranges from $89,600.00 to $157,000.00 USD, with eligibility for bonuses. Compensation offers depend on various factors including skills, experience, and location. Please consult your recruiter for specifics regarding salary offers.

Wolters Kluwer provides a comprehensive range of competitive benefits including medical, dental, and vision plans, 401(k), FSA/HSA, commuter benefits, tuition assistance, vacation, sick leave, and paid parental leave. Detailed information about our benefits is available upon request.

Diversity and Inclusion

Wolters Kluwer U.S. Corporation is an Equal Opportunity/Affirmative Action employer. We celebrate diversity and encourage applications from all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.