Product Strategy Analyst

Key Responsibilities

• Identify emerging market trends and customer needs for feature enhancements
• Utilize AI-powered research tools to conduct competitive research and develop market positioning insights
• Collaborate with Product Management to prioritize backlogs based on data-driven insights and client feedback

Required Qualifications

• 4+ years of experience in programmatic media strategy, digital advertising, or ad-tech
• Bachelor's degree in Business, Marketing, Data Analytics, or a related field
• Working knowledge of the programmatic ecosystem, including DSP / SSP dynamics
• Familiarity with AI / ML concepts in advertising technology
• Proven ability to analyze moderately complex problems and provide actionable recommendations