Product/ UX Lead

Company Overview

La Royale Group is a diversified holding company with ventures across gaming technology, fintech, marketing and real estate. The Group traces its origins to 2014 and has since evolved into a portfolio of innovative businesses united by a shared vision of reimagining digital engagement. Our goal is to set the global standard for thoughtful innovation.
At La Royale Group we don’t just invest – we build.

About the Role

We are now seeking a Product/UX Lead to join as an early design and mobile‑first product strategy leader: someone who can contribute to shaping a bold product vision and translating it into intuitive user journeys, interactive prototypes, and high‑fidelity UI designs from the ground up.
This role demands a rare blend of user and product strategy thinking and hands‑on visual craft. You will design experiences that are driven by user behavior and feel effortless, addictive, and alive, where users can participate, connect, play, and engage with zero friction.
Beyond individual screens or features, you will shape the overall user experience architecture of the platform, defining its visual identity, interaction language, and cohesive structure as a living digital universe. Your work will ensure users can move seamlessly across community, participation, and commerce in a fluid, intuitive way.

Key Responsibilities

• Product Strategy and Experience Design Leadership

  • Own the end‑to‑end product strategy and user experience across the ecosystem, spanning onboarding, identity/profile, community, marketplace, and transaction flows
  • Translate product strategy and core behavioral loops into structured UX systems including journey maps, user flows, information architecture, and interaction patterns
  • Design for behavior, emotion, and engagement, not just usability – building experiences that feel like a universe users want to live in
  • Find ways to embed monetization into the user experience in a natural way that builds on the user behaviors
  • Define the experience principles and UX standards that will become the design DNA

• Interaction Design & Prototyping

  • Rapidly translate concepts into interactive prototypes to validate direction and align stakeholders
  • Design high‑fidelity screens and interaction models for:
    • Real‑time community engagement (chat, events, live activity)
    • Competitive and gamified participation (play, earn, leaderboards, progression)
    • Marketplace discovery and purchase flows
    • Wallet, transaction, and reward mechanics
  • Iterate quickly based on product feedback, usability testing, and internal review cycles
  • Create clear UX specifications and handoff artifacts for engineering execution

• Cross‑Functional Collaboration

  • Partner closely with Tech, Partnerships and Marketing teams to shape features from early concept through release
  • Collaborate with Tech teams to ensure feasibility, scalability, and smooth implementation of complex interaction models and UI features
  • Participate in sprint planning and iterative product cycles
  • Communicate design decisions clearly through storytelling, prototypes, and structured documentation

The Ideal Candidate

• Visionary product strategist and designer with a builder’s mindset and strong user‑centric product intuition
• Comfortable working in early‑stage conditions where requirements evolve and ambiguity is part of the process
• Strong ability to translate product vision into structured UX systems and prototypes that align teams quickly
• Exceptional communicator who can articulate design decisions clearly and influence stakeholders through logic, storytelling, and prototypes
• Obsessed with craft, detail, and the emotional impact of user experience – designing for engagement, retention, and delight
• NOTE: Portfolio submission required.

Skills & Technical Expertise

• 8+ years of experience in UI/UX Design, Product Design, or Experience Design
• Advanced proficiency in Figma (auto‑layout, components, prototyping, design systems)
• Strong UX capability across:
  • User journeys and flow mapping
  • Wireframing and interaction design
  • Usability and accessibility principles
• Strong UI craft with proven ability in:
  • Layout, typography, hierarchy, spacing
  • Responsive design across mobile and web
  • Designing complex systems without sacrificing clarity
• Experience creating or contributing to a scalable design system including:
  • Components and reusable patterns
  • UI consistency standards and documentation
• Proven experience designing for one or more relevant domains:
  • Gaming / esports / interactive entertainment
  • Metaverse / virtual worlds / immersive community platforms
  • Marketplaces (discovery, purchase, listing, monetization)
  • FinTech or transaction‑heavy consumer products (wallet, rewards, payments)

What You’ll Gain

• The opportunity to shape the end‑to‑end product and user experience of a next‑generation digital ecosystem from the ground up
• The opportunity to prototype, experiment, and push bold interaction concepts into real product decisions
• A fast‑moving environment where your design work ships quickly and