Digital Product Manager Automotive

About Us

Comparis.ch is Switzerland's leading comparison platform. For almost 30 years, we have been creating transparency and helping people make the right decisions – whether it's for health insurance, insurance products, telecommunications, banking services, or on our online marketplace for cars and real estate. With over 80 million visits per year, we are one of the most visited websites in Switzerland, and four out of five people know us as an independent comparison platform.

With our automotive marketplace, we operate one of the largest car marketplaces in Switzerland. At the same time, we are expanding our ecosystem around leasing, financing, insurance, and additional automotive services, with the goal of making buying and selling cars as simple, transparent, and digital as possible.

And that's where you come in.

What You'll Do

As a Digital Product Manager Automotive, you will actively shape one of Comparis's most strategically important business areas. You will develop the product portfolio for car purchasing, selling, and complementary services along the entire customer journey – from search and evaluation to closing services such as leasing, loans, or insurance.

You think in platform ecosystems, understand both dealers and end-users, and ideally have a passion for cars.

Your Tasks

• You define and develop the product vision and roadmap for the automotive marketplace ecosystem.
• You analyze user, dealer, and market needs and translate them into features, optimizations, or entirely new offerings, defining clear success criteria. (B2C and B2B)
• You improve how users discover and explore vehicles, optimizing search, listing, and comparison processes to increase engagement and dealer contacts.
• You expand entry points and touchpoints (e.g., search & listing functions, tools, partnerships, campaigns) to increase reach and conversion.
• You identify opportunities to increase traffic and entry points into the automotive sector.
• You design and test new ways to expand the user journey into services like leasing, financing, and insurance.
• You use analytics and experiments to understand user behavior and continuously improve conversion throughout the funnel.
• You prioritize the product backlog and work closely with your agile team.
• You collaborate closely with engineering, design, marketing, sales, and commercial partners.
• You contribute your own ideas.

Your New Team

Required Knowledge and Qualifications

• Entrepreneurial, practical, and motivated to shape things with real impact and commercial thinking.
• Several years of experience in product management in digital environments, ideally consumer platforms, marketplaces, comparison products, mobility, or financial services.
• Good understanding of automotive customer journeys (car purchase/sale, leasing, loans, insurance).
• Strong interest in understanding user behavior and improving complex journeys through data and experiments.
• Experience with web analytics and experimentation tools (e.g., Google Analytics, A/B testing).
• Proficient in agile methods (Scrum / Kanban).
• Clear communication and good collaboration with engineers, designers, and business stakeholders.
• English is the working language. Very good German is a strong advantage.

What We Expect in Return

What You Bring

What We Expect From You

Desirable

• Experience in B2B dealer business (lead flows, inventory management, integrations).
• Experience with fintech, credit, or insurance products.
• Experience in improving search, discovery, or conversion funnels on high-traffic platforms.
• Knowledge of SEO, SEA, and GEO, as many journeys begin digitally.
• You love cars and are enthusiastic about mobility trends, drive technologies, and market developments.

Your New Team

Our Benefits

Our Advantages

What You Can Expect From Us

What You Can Expect From Us in Return

At Comparis, product teams have real responsibility. You will have the freedom to help shape the automotive marketplace and test ideas that improve how millions of users discover and compare cars.

You will work in a collaborative environment with engineers, designers, and commercial teams, where decisions are made based on data and experiments.

We offer flexible working hours, a hybrid work model with remote and workation options, and the possibility of unpaid leave. Our office is centrally located in Zurich, just a few minutes' walk from Wiedikon station.

Convinced?

Have we sparked your interest?

If you have questions about the position, please contact Simone Kohler, People Business Partner.

Note for recruitment agencies: For this position, we only consider direct applications.

Still have general questions?