Property Marketing Manager

Property Marketing Manager – (Property Management/Commercial Property Industry)

Must preferably be available immediately!

Salary: Market Related per month, depending on experience

This is a hybrid role that combines traditional retail marketing (driving footfall and brand awareness) with aggressive revenue generation.

Unlike traditional marketing roles that focus solely on brand awareness, the ideal candidate possesses a "hunter" mentality. They must be comfortable proactively selling exhibition space, negotiating hard on sponsorship deals, and viewing every square meter of common area as a monetizable asset.

MUST HAVE A PROPERTY MARKETING BACKGROUND

Our client, a Commercial & Residential Property Developments company, seeks a Retail Marketing Manager to join their dynamic team, who can start Immediately or as soon as possible at their offices in Stellenbosch.

This is not a strictly 9-5 desk job. Candidates must be willing to work weekends and public holidays when major retail events take place. You will be required to travel between retail properties within the Company portfolio when required.

Working Environment: A mix of corporate office, on-site retail management, and outdoor event supervision.

Must live in or around the Area.

Job Purpose

Unlike traditional marketing roles that focus solely on brand awareness, the ideal candidate possesses a "hunter" mentality. They must be comfortable proactively selling exhibition space, negotiating hard on sponsorship deals, and viewing every square meter of common area as a monetizable asset.

The successful candidate is expected to monetize the portfolio's common areas and digital assets to generate "Non-GLA" (Non-Gross Lettable Area) revenue. The core performance metric is financial: the individual must generate non-GLA revenue equivalent to at least double (2x) their total cost to company.

Requirements

• Grade 12 (Essential).
• Bachelor’s Degree or National Diploma in Marketing, Business Management, or Public Relations.
• Post-graduate qualification in Property Management or Digital Marketing.
• Sales Training certification / Digital Marketing certifications (Google/Meta).
• Minimum 2 years of direct sales experience, such as selling media space, sponsorships, exhibition stands, or event partnerships.
• A proven track record of meeting or exceeding financial targets.
• Experience writing commercial proposals and sponsorship pitch decks.
• 3 – 5 years in a retail environment (Shopping Centre Marketing or Retail Operations).
• Understanding of "Tenant Mix" and how marketing events impact tenant turnover.
• Experience managing "Pop-up" retail or temporary lettings is highly advantageous.
• Experience managing budgets.
• Demonstrable experience managing business social media pages (not just personal use).
• Hands-on experience organizing public events.
• Financial Literacy: Ability to calculate ROI, manage a P&L for events, and forecast non-GLA revenue.
• Digital Proficiency: Advanced knowledge of Meta Business Suite (Ads Manager), Google Analytics, and CMS platforms (WordPress).
• Contract Management: Basic understanding of SLAs and lease addendums for temporary exhibitors.
• Copywriting: Ability to write compelling sales copy for sponsorship decks and engaging captions for social media.
• Valid License and Own Transport

Duties include, but are not limited to

Non-GLA Revenue Generation (Commercial Mandate)

• Target: Achieve a revenue target of 200% of the cost of employment through alternative revenue streams.
• Exhibitions & Court Hire: Sell floor space in common areas to external exhibitors, vehicle displays, and pop-up kiosks.
• Media Sales: Monetize static and digital advertising assets (posters, lift branding, digital screens, parking booms).
• Sponsorships: Secure paid sponsorships for centre events and activations.
• Vending & Promotions: Manage vending machine contracts and promotional leafleting permits.
• Leasing deals which don’t occupy traditional GLA: Good examples include items such as using unused parking bays as storage for tenants; cellphone mast revenue; wifi providers which sell connectivity etc.

Events, Activations & Exhibitions

• Conceptualize and execute an annual calendar of high-quality events designed to increase footfall and dwell time.
• Manage end-to-end logistics for seasonal campaigns (e.g., Easter, Christmas, Black Friday) and community events.
• Coordinate with operations and security teams to ensure safe event delivery, including risk assessments and vendor management.

Digital Marketing & Website Management

• Website: Take full ownership of Trueprop retail websites, ensuring accurate tenant directories and adherence to SEO best practices.
• Social media: Manage all channels (Facebook, Instagram, LinkedIn, TikTok), developing content calendars that promote tenants and centre news.
• Community: Manage engagement by responding to queries and reviews to maintain brand reputation.

Tenant Relations

• Build strong relationships with store managers and tenants.
• Collect tenant turnover data to measure the ROI of marketing events on trade.