Provider Growth Marketing Manager, Paid Search

Job Description: • Own and scale our paid search channels (Google, Youtube, Bing), managing $xx million budgets and leading channel strategy to hit monthly efficiency and volume targets • Build a disciplined experimentation program, with a streamlined process for creating, launching, and evaluating new ads, keywords, bidding strategies, and campaign structures • Collaborate cross-functionally with design, content, marketing analytics, revenue operations, and product marketing to improve funnel performance and strengthen acquisition velocity • Deliver clear reporting, insights, and forecasting, monitoring channel health daily through annually and translating trends into actionable recommendations • Partner on new landing pages and conversion experiences, ensuring search-driven users receive a cohesive, high-intent journey from query to conversion • Stay ahead of the evolving SEM landscape, including platform updates, AI-driven automation, privacy and compliance shifts, GEO/AI Search, and HIPAA-relevant changes affecting performance marketing Requirements: • 5-7+ years of experience scaling performance-focused SEM campaigns across Google Ads, Microsoft Ads, or similar platforms, with strong results to back it • You are detail-obsessed and process-driven; from UTM rigor to keyword structures to budget pacing, nothing slips through the cracks • You have a persistent testing mindset, always looking for ways to improve efficiency, unlock new pockets of scale, and push the channel forward • You are highly analytical, comfortable digging into query-level data, attribution, and downstream metrics to derive insights and opportunities • You demonstrate strong critical thinking and a bias toward action, moving quickly from hypothesis to execution • Experience in high-growth B2B tech companies or startups is a strong plus Benefits: • Equity compensation • Medical, Dental, and Vision coverage • HSA / FSA • 401K • Work-from-Home Stipend • Therapy Reimbursement • 16-week parental leave for eligible employees • Carrot Fertility annual reimbursement and membership • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st • Flexible PTO • Employee Assistance Program (EAP) • Training and professional development Apply tot his job