Public Relations Account Executive Job at Intrepid Marketing Group in Raleigh

About

Intrepid Marketing Group is a full-service marketing, advertising, and public relations agency with experience in traditional, digital, and social media. We are a group of hard-working and innovative marketers who provide our clients with quality service that leverages their brand message to reach their consumers in a marketplace that changes almost every day. Our clients span a variety of verticals, including professional and collegiate sports, nonprofits, retail, agriculture, homebuilding, and others.

Intrepid Marketing Group is currently seeking a qualified candidate located in the Triangle to join us! The ideal candidate is a strategic thinker, a problem-solver, passionate about public relations, communications, and social media, and thrives in a fun, fast-paced team environment. The ideal candidate must also be a strong writer, verbal communicator, show initiative and leadership skills and work well under deadlines and in front of people.

Responsibilities

• Develop and execute comprehensive annual and project PR plans that support client marketing and business objectives by maximizing client coverage with target media/influencers. Measure, analyze, and report on each plan's success
• Maintain trusted client relationships, including serving as day-to-day client lead on multiple accounts
• Write and distribute press releases, media alerts, ghostwritten thought leadership articles, blog posts, etc.
• Regularly update clients and management on media wins and impact
• Develop and maintain relationships with local, regional, and national media contacts
• Brainstorm and develop innovative methods of achieving client goals
• Keep a detailed list of tasks, client status reports, media hits, etc.
• Develop, manage, and track social media campaigns for clients
• Create quarterly client reports
• Occasionally develop social media content for clients. Identify and secure social media influencer participation for certain projects and events.
• Assist in organizing and managing media events for clients’ key milestones or industry events
• Participate in new business processes (market research and competitive landscape analysis) and client pitches
• Take on additional projects that are PR-adjacent as needed.

Requirements

• Four-year degree in journalism, communications or a related field
• 2 to 4 years of previous experience in a public relations and media relations role
• Working knowledge of the mass media and the ability to write and pitch news-related stories
• Passion and enthusiasm for working in the communications industry
• A detailed, organized, self-starter with great interpersonal skills
• Working knowledge of the social media landscape and how to utilize social media tools to advance marketing platforms
• Knowledge of managing brand social media accounts
• Strong writing, organizational, public speaking, and leadership skills
• Experience with public relations media database software (Muck Rack preferred) a plus
• Knowledge of local, regional, and national media markets as well as a robust list of contacts is a plus
• Creative thinker, self-starter, and highly motivated
• Design skills including graphic design, video and audio editing a plus
• Willingness to shoulder additional responsibilities that are requested by Intrepid Marketing Group as needed

Other Items

• 100% Remote but located in the Raleigh/Durham area
• Some on-site or in-person meetings are expected
• Minimal travel
• 401K and health benefits
• 3 Weeks paid vacation, in addition to paid holidays