Paid Media Operations & Analytics Manager

Role Overview

Looking for a hands-on Paid Media Operations Manager to manage, launch, and optimize campaigns across Meta, LinkedIn, and Google Ads, with a strong focus on compliance and performance in a financial services environment.

Key Responsibilities

Campaign Execution

• Set up, QA, and launch campaigns across Meta, LinkedIn, and Google Ads
• Manage timelines, budgets, and campaign delivery
• Implement tracking (pixels, UTMs, conversions)
• Ensure proper targeting, creative rotation, and pacing

Platform Expertise

• Act as SME for Meta, LinkedIn, and Google Ads
• Stay updated on platform changes and ad policies (especially financial ads)
• Advise on campaign structure, bidding, and audience targeting

Operations & Compliance

• Build and maintain SOPs for campaign setup and reporting
• Ensure all campaigns meet financial/regulatory compliance standards
• Improve processes for efficiency and risk reduction

Reporting & Optimization

• Track performance, budgets, and campaign health
• Identify issues and recommend optimizations
• Work with analytics teams on dashboards and insights (lead quality, conversions)

Collaboration

• Partner with compliance, legal, media, and analytics teams
• Coordinate with platform reps (Meta, LinkedIn, Google)
• Work with vendors as needed

Required Qualifications

• 4+ years in paid media/digital advertising operations
• Hands-on experience with Meta, LinkedIn, and Google Ads
• Experience in regulated industries (preferably financial services)
• Strong understanding of targeting, campaign performance, and metrics
• Experience with tracking (pixels, tags, QA)
• Familiarity with analytics tools (e.g., Funnel.io or similar)
• Strong attention to detail, communication, and project management skills

Preferred

• Experience managing large-scale/enterprise campaigns
• Knowledge of financial advertising regulations
• Experience with tools like Workfront
• Basic knowledge of HTML/JavaScript
• Strong cross-functional stakeholder management