Regional Marketing Director - Nursing Homes Buffalo Area

About

A leading provider of long-term care and rehabilitation services, dedicated to enhancing the quality of life for the residents. The facilities are committed to providing compassionate and comprehensive care, looking for a dynamic Regional Marketing Director to join the team and drive census growth across our nursing homes in the Buffalo area.

Seeking an experienced and results-driven Regional Marketing Director to oversee the marketing and census development efforts for our nursing homes in the Buffalo area. The ideal candidate will have a strong background in healthcare marketing, with established relationships with hospitals and a proven track record of successfully growing census.

Responsibilities

• Develop and implement strategic marketing plans to increase census and occupancy rates across multiple nursing homes.
• Establish and maintain strong relationships with hospitals, physicians, and other healthcare providers to drive referrals and admissions.
• Analyze market trends and identify opportunities for growth and expansion.
• Collaborate with facility administrators and marketing teams to ensure cohesive and effective marketing strategies.
• Monitor and report on the effectiveness of marketing campaigns and adjust strategies as needed.
• Represent the organization at industry events, conferences, and community outreach programs.
• Provide leadership and support to local marketing teams to achieve targeted census goals.

Qualifications

• Minimum of 2-3 years of experience in healthcare marketing, preferably in the long-term care or nursing home industry.
• Proven success in developing and executing marketing strategies that drive census growth.
• Strong network of relationships with hospitals, healthcare providers, and referral sources in the Buffalo area.
• Excellent communication, interpersonal, and leadership skills.
• Ability to travel within the region as needed.

What We Offer

• Competitive salary
• Comprehensive benefits package including health, dental, vision
• Opportunities for professional development and career advancement
• A supportive and collaborative work environment

Work Location

Multiple Locations

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off

Equal Opportunity Employer