Regional Marketing Manager

About the Role

As part of the Regional Marketing team at Grafana Labs, you will help drive the strategy and execution of integrated marketing programs across the Americas East and Canada regions. This role contributes to pipeline generation, acceleration, and customer expansion through a mix of field marketing, account-based marketing (ABM), and regional campaigns.

You will act as a key partner to our go-to-market organization, developing a deep understanding of your region to design and execute high-impact marketing programs aligned to business priorities. This role is highly cross-functional and data-driven, and requires strong ownership, strategic thinking, and hands-on execution.

Responsibilities

• Partner with regional Sales leaders to define marketing priorities, target accounts, and programs aligned to pipeline and revenue goals
• Drive regional events strategy and lead end-to-end execution of virtual and in-person programs, including logistics, vendors, and attendee experience
• Collaborate with Sales and SDR teams to ensure strong lead follow-up, conversion, and pipeline progression
• Build and execute ABM strategies targeting key accounts, aligned with global campaigns, and tailored to regional needs
• Leverage AI and automation to improve targeting, personalization, campaign execution, and performance analysis
• Partner cross-functionally with all marketing teams, GTM functions, and key stakeholders, including Finance
• Manage budgets, timelines, and vendors, and proactively identify risks and resolve issues

Benefits

• Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year.
• Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India.
• Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany.
• Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned.
• Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space.
• Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years.
• Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers.
• Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists.
• Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption.