Regional Sales Manager

About the Role

We are seeking a Regional Sales Manager with a strong background in Dimensional Metrology and Technical Capital Equipment Sales to drive growth across a multi-state territory. This role is highly channel-focused and requires a professional who can both sell directly and develop distributor networks while acting as a trusted technical advisor to customers and partners.

Key Responsibilities

• Manage and grow a multi-state sales territory with clear revenue targets.
• Develop, support, and hold accountability across 12+ distributor / dealer partners.
• Conduct joint sales visits, technical trainings, and product demonstrations with partners.
• Drive pipeline activity through CRM management, forecasting, and strategic planning.
• Present and demonstrate dimensional metrology systems to end users and distributors.
• Act as a technical advisor, supporting solution selection and application discussions.
• Identify new business opportunities and expand market share within key verticals.

Core Requirements

Dimensional Metrology Experience

• Background selling or supporting optical, vision, force measurement, CMMs, or measurement systems.
• Machine vision / motion control experience also highly relevant.
• Ability to sell technical solutions, not just components.

Capital Equipment Sales

• Proven track record in high-value technical equipment sales.
• Experience managing long and consultative sales cycles.

Channel / Distributor Management (Non-Negotiable)

• Demonstrated success in:
  • Growing distributor territories
  • Training and enabling partner sales teams
  • Running joint visits and demos
  • Managing performance across multiple distributors

Technical & Demonstration Skills

• Comfortable being hands-on with equipment and leading system demonstrations.
• Strong technical acumen; former Application Engineers transitioning into Sales are highly encouraged to apply.

Territory & CRM Management

• Ability to manage large geographic territories effectively.
• Consistent use of CRM tools for pipeline tracking and reporting.

What We’re Looking For

• Senior Territory or Regional Sales Managers in metrology or technical instrumentation.
• Application Engineers who have successfully moved into Sales / Business Development.
• Professionals who combine technical depth, channel strategy, and commercial drive.

If this is of interest please get in touch:

jessica.cohen@metric-search.com +1-646-470-1975