Director of Events-Marketing

About Innovaccer

Innovaccer is a company focused on healthcare solutions, and they are seeking a Director of Events-Marketing to own the strategy, planning, and execution of their U.S. event portfolio. This role involves designing event experiences that strengthen executive relationships and align with enterprise GTM priorities.

Responsibilities

• Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals
• Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events)
• Establish selection criteria for:
  • Which events to sponsor vs. attend vs. host
  • Geographic priorities
  • Account concentration
  • Competitive presence
• Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning
• Conduct ROI and historical performance analysis to inform event investment decisions
• Define:
  • Target audience profile (in collaboration with Sales leadership)
  • Strategic objective (pipeline acceleration, executive relationship building, product positioning, brand awareness, etc.)
  • Core messaging and narrative
  • On-site experience design
• Determine optimal event format and setting:
  • Booth strategy vs. hosted suite vs. private dinner vs. executive forum
  • Venue selection (luxury dining, curated experiences, healthcare-focused spaces, etc.)
• Design agenda and flow:
  • Executive roundtables
  • Fireside chats
  • Customer storytelling
  • Thought leadership positioning
• Identify appropriate strategic partners (e.g., Chime, HFMA, HIMSS, Becker’s, AHIP, regional healthcare associations) and define engagement model:
  • Sponsorship tier
  • Speaking slots
  • Co-branded events
  • Closed-door executive sessions
• Partner with Sales Leadership to:
  • Identify priority accounts and territories for event participation
  • Align field events to account penetration strategy
• Coordinate executive attendance and relationship mapping
• Develop executive briefing frameworks:
  • Talking points
  • Target account summaries
  • Event objectives for C-suite attendees
• Ensure leadership time is deployed strategically at the highest-impact events
• Facilitate pre-event and post-event alignment sessions with Sales
• Lead end-to-end logistics, vendor management, and operational execution
• Ensure:
  • Clear run-of-show documentation
  • Stakeholder role clarity
  • Real-time issue management
  • High-quality brand representation
• Oversee booth design, experiential elements, AV, staffing plans, and on-site messaging consistency
• Serve as the event lead on the ground, coordinating cross-functional stakeholders
• Define event success metrics beyond vanity metrics:
  • Pipeline created
  • Pipeline accelerated
  • Executive meetings conducted
  • Strategic account engagement depth
• Partner with Marketing Ops and Sales Ops to:
  • Track event influence in CRM
  • Measure ROI by event tier
  • Develop quarterly event performance reviews
• Drive a continuous improvement loop into next quarter’s event planning
• Own and manage the U.S. events budget
• Evaluate and negotiate contracts with:
  • Event organizers
  • Hospitality venues
  • Production vendors
  • Fabricators
• Optimize cost per executive engagement and cost per opportunity metrics
• Build and manage a high-performing events team (as scale requires)
• Develop scalable playbooks for:
  • Executive dinners
  • Roundtables
  • Tier-1 conference execution
  • Partner-led activations
• Implement event planning workflows and documentation standards
• Establish repeatable pre-event and post-event operating rhythms

Skills

• 8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS
• Strategic Event Portfolio Leadership
• Demonstrated experience designing annual event strategies aligned to enterprise sales motions
• Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker's, etc.)
• Executive-Level Experience Design
• Experience hosting executive roundtables, curated dinners, and high-touch engagement forums
• Ability to craft structured, outcome-driven agendas
• Revenue & ROI Orientation
• Proven track record of driving measurable pipeline impact from events
• Familiarity with CRM and reporting systems (Salesforce, marketing automation tools)
• Cross-Functional Leadership
• Ability to influence Sales, Marketing, Product, and Executive stakeholders
• Strong planning discipline and stakeholder communication
• Operational Excellence
• Exceptional vendor management and negotiation skills
• Strong project management capabilities with attention to detail
• Education - Bachelor's degree in Marketing, Business, or related field; MBA preferred

Benefits

• Generous Paid Time Off
• Best-in-Class Parental Leave
• Recognition & Rewards
• Comprehensive Insurance Coverage

Company Overview

Innovaccer provides an AI cloud platform for healthcare data management and analytics. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.innovaccer.com.