SEM Manager

About Vallo Media

Vallo Media is a performance marketing agency seeking a mid-level SEM Manager with expertise in Google and Bing Ads. The role involves overseeing a large-scale eCommerce account, focusing on campaign management, optimization, and collaboration with senior strategists.

Responsibilities

• Own and optimize Google Ads accounts for a high-volume eCommerce advertiser
• Manage and scale Search, Shopping, and Performance Max campaigns
• Analyze performance data and make informed optimization decisions
• Partner on creative strategy, including ad copy, promotions, and offer testing
• Support various seasonal initiatives, including strategy for catalog and retargeting campaigns
• Ensure accurate tracking and measurement using GA4 and Google Tag Manager
• Identify opportunities to expand or improve account performance
• Prepare clear performance insights and recommendations for internal and client-facing discussions

Skills

• 3+ years of hands-on paid media experience
• Deep expertise in Google Ads for eCommerce (Search, Shopping, Performance Max)
• Experience managing large product catalogs and complex account structures
• Strong understanding of both B2B and eCommerce buying behavior
• Proficiency with GA4, Google Tag Manager, Merchant Center, and conversion tracking
• Ability to advise on creative strategy and promotional testing
• Strong analytical skills and comfort working with performance data
• Professional-level English communication (written and spoken)

Company Overview

Vallo Media is a digital performance marketing company that helps brands and agencies implement strategies that grow revenue. It was founded in 2020, and is headquartered in New York, US, with a workforce of 2-10 employees. Its website is