Remote Senior Digital Marketing Strategist - E-commerce Growth

Our client, a dynamic and rapidly growing e-commerce brand, is seeking an innovative Senior Digital Marketing Strategist to drive online growth and customer acquisition. This is a fully remote position, allowing you to shape digital strategies from anywhere.

As a Senior Digital Marketing Strategist, you will be responsible for developing and executing comprehensive digital marketing campaigns across multiple channels to enhance brand visibility, drive website traffic, and maximize conversion rates. Your role will involve leveraging data analytics to optimize campaign performance, identify new growth opportunities, and improve the customer journey. You will manage paid advertising (PPC), SEO, content marketing, social media marketing, email marketing, and affiliate programs. A deep understanding of current digital marketing trends, tools, and best practices is essential. You will work closely with creative, product, and sales teams to ensure cohesive brand messaging and effective campaign execution. This role demands a data-driven mindset, creativity, and exceptional strategic planning skills.

Responsibilities: Develop and implement data-driven digital marketing strategies to achieve business objectives (e.g., lead generation, customer acquisition, revenue growth). Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads. Oversee Search Engine Optimization (SEO) initiatives to improve organic search rankings and website traffic. Develop and execute content marketing strategies, including blog posts, articles, and website copy, to engage target audiences. Manage social media presence and engagement across relevant platforms. Design and implement effective email marketing campaigns, including segmentation, automation, and A/B testing. Identify and manage affiliate marketing partnerships. Analyze website traffic, campaign performance, and customer behavior using tools like Google Analytics, SEMrush, and other relevant platforms. Prepare regular reports on key performance indicators (KPIs) and provide insights for continuous improvement. Stay current with the latest digital marketing trends, technologies, and best practices. Collaborate with cross-functional teams (e.g., design, product, sales) to ensure brand consistency and campaign alignment. Manage the digital marketing budget effectively to maximize ROI. Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5 years of progressive experience in digital marketing, with a focus on e-commerce and performance marketing. Proven expertise in managing and optimizing PPC, SEO, content marketing, social media, and email marketing campaigns. Strong analytical skills with proficiency in Google Analytics, Google Ads, and other digital marketing analytics tools. Experience with marketing automation platforms and CRM systems. Excellent understanding of customer journey mapping and conversion rate optimization (CRO). Outstanding written and verbal communication skills. Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote environment. Creative thinking and a passion for innovation in digital marketing. Experience in budget management and reporting. Certifications in Google Ads, Google Analytics, or other relevant platforms are a plus. This is an exciting opportunity for a seasoned digital marketer to lead impactful strategies and drive substantial growth in a flexible, remote role.