Research and Insights Analyst

About

Our client in the Automotive industry is currently looking for a Research and Insights Analyst, in Randburg, Johannesburg.

Responsibilities

• Develop and manage the Carbon Literacy toolkit project.
• Conduct comprehensive market research, including consumer, dealer, and industry analysis that drive evidence-based decision making.
• Create detailed industry reports that highlight trends, opportunities, and challenges within the automotive sector.
• Analyse used and new car sales data to provide insights that drive business strategy and product development.
• Perform competitor analysis to understand market positioning and identify strategic advantages.
• Provide global market insights, data, and trends to support & inform business initiatives.
• Work collaboratively with cross functional teams.
• Use market reports such as AIM and provide feedback, ensuring data is leveraged effectively across the organization.
• Carry out any reasonable task from time to time.
• Analyze and deliver dealer awards nominees and winners as well as create a documented methodology for the awards.
• Provide necessary data insights for PR initiates as and when required.

Requirements

• Bachelor’s Degree in Business, Economics, Statistics or Marketing.
• Advanced Degree preferred.
• Advanced Excel skills with proficiency in data analysis techniques, including creating pivot tables, v-lookups, and advanced formulas.
• Proficiency in Google Analytics 4 (GA4), with a demonstrated ability to set up custom reports, track user behaviour, and interpret digital performance metrics.
• Familiarity with analytical platforms and first-party analytics tools are advantageous.
• Strong knowledge of other data analytics and visualization tools (e.g., Power BI, Tableau) is advantageous.
• Ability to dissect complex data sets, identify trends, and derive meaningful insights to drive strategic decisions.
• Experience with A/B testing and campaign analysis in digital marketing contexts.

Skills

• Analytical Skills: Strong ability to interpret complex data and translate it into actionable insights.
• Market Research: Proven experience in conducting market research and analysis, with a focus on the automotive industry.
• Strategic Thinking: Ability to think strategically and provide recommendations that align with business objectives.
• Communication Skills: Excellent verbal and written communication skills, with the ability to present findings clearly to stakeholders.
• Project Management: Task-oriented project management skills with the ability to manage multiple projects simultaneously and ability to work to tight deadlines.
• Industry Knowledge: Deep understanding of the automotive industry, market trends, and sustainability practices.

Remuneration

• R30 000 – R45 000 per month.
• Provident fund.
• Medical Aid at 50% main Member.