Responsable Marketing BTP / Génie Civil H/F

About Us

As part of a recruitment for one of our partners, we are supporting an innovative, fast-growing company specializing in the development of technological solutions dedicated to the sustainability and maintenance of infrastructure.

A human-sized, agile structure, it collaborates with major players in the sector and is accelerating its development in France and internationally.

Mission

Under the direct responsibility of the CEO, you will drive and deploy the marketing strategy in a context of strong growth.

Technical Marketing & Content

• Produce high-value-added content (use cases, white papers, technical sheets…)
• Translate technical solutions into concrete benefits for clients
• Design sales support materials
• Participate in offer launches

Marketing Strategy & Growth

• Conduct market and positioning analyses
• Deploy marketing campaigns (inbound / outbound)
• Monitor and optimize KPIs
• Co-build and manage the marketing plan

Ecosystem Animation

• Develop and manage a network of partners
• Produce dedicated content (training, client cases…)
• Structure field feedback

Management & Leadership

• Manage digital marketing in a national and international context
• Remotely manage a communications officer
• Structure and evolve the marketing function
• Manage external service providers

Mobility

• Regular travel is to be expected to the headquarters in the provinces (direct TGV access) as well as throughout the national territory to meet clients and partners.

Profile

Education

• Higher education in marketing, communication, or business school (Bac+4/5)

Background

• Experience in B2B technical marketing
• Ideally in the civil engineering, construction, materials, or engineering sectors

Key Skills

• Good understanding of technical environments (BTP, civil engineering…)
• Ability to simplify complex subjects
• Strong business and results orientation
• Appetite for innovative environments
• Professional English

Soft Skills

• Autonomy and entrepreneurial spirit
• Versatility (ability to switch from strategy to operations)
• Organization and priority management
• Excellent communication