PMM Director

About AB Tasty

Ready to shape the future of digital optimization as part of a global leader in AI-powered experience solutions?

AB Tasty recently joined forces with VWO to create one of the most comprehensive and innovative digital experimentation and experience optimization platforms in the market. Together, we empower brands to deliver smarter, faster, and more impactful digital experiences across the entire customer journey.

With a strong international presence across Europe, North America, and APAC, and a global team of 400+ talents across the AB Tasty and VWO ecosystem, we are building the future of digital optimization—powered by AI, experimentation, personalization, and data.

Joining us means stepping into a dynamic, international environment where innovation, ownership, and impact are not buzzwords—but daily realities.

We also know that a happy team is a productive team, that’s why at AB Tasty, we’re not just about delivering top-notch digital experiences - we’re committed to nurturing our team and their professional journeys.

Role Overview

Team Name & Location: Product Marketing – Global (Paris HQ + international collaboration).

Team Composition: The PMM Director will lead the Product Marketing function (3 PMMs for now) and collaborate closely with:

• Marketing (Brand, Content, Demand Gen)

As PMM Director, you will define and drive the global Product Marketing strategy, ensuring our products are clearly positioned, differentiated, and successfully adopted across markets—while acting as the strategic bridge between Product, Sales, and Marketing.

Tech Stack & Tools: Salesforce, Mixpanel, Gong, Canva, Figma, LinkedIn, Monday/Asana, Pardot, Google Wordpress, Analytics/Matomo

Additional Information: This is a highly strategic and cross-functional role with international exposure. As PMM Director, you will own and elevate the Product Marketing function to support the company’s next phase of growth.

Responsibilities

• Define and execute the global Product Marketing strategy aligned with business priorities.
• Strengthen our competitive positioning in a rapidly evolving experimentation and personalization market by partnering with Global Marketing to align positioning, go-to-market narratives, and demand generation strategy.
• Structure and scale internal processes to ensure alignment between Product, Marketing, and Revenue teams.
• Leverage data and market insights to inform strategic decisions and identify growth opportunities (upsell, cross-sell, retention).
• Lead and develop the Product Marketing team (including mentoring junior PMMs).

Qualifications

• 8+ years of experience in Product Marketing, preferably in B2B SaaS.
• Proven experience leading go-to-market strategies in international environments.
• Analytical mindset with the ability to leverage data for strategic decisions.
• Leadership experience managing and growing PMM teams, with the ability to balance strategic direction and hands-on execution in a lean environment.
• Excellent communication and storytelling skills in English (French is a plus).

If you don’t meet 100% of these qualifications, tell us why you’d still be a great fit for this role in your application!

Benefits

• International Culture: Collaborate with global teams across Europe, North America, and APAC.
• Flexible Work: Enjoy a balanced schedule with up to 2 days of remote work per week.
• Centrally located office, meal vouchers (Swile), health insurance (Alan), mobility and Gymlib passes, additional days off, and remote work expense support.

Contract

• Permanent full-time