Responsable Média

About

For over 45 years, Puy du Fou has been imagining and developing a unique artistic model that brings history to life through its live shows. Voted "Best Park in the World" twice, Puy du Fou continues its expansion in France and internationally. Every talent is brought to participate directly or indirectly in its influence and to prioritize visitor satisfaction.

Within the Marketing Department, the Media Manager drives Puy du Fou's Media Strategy for France, serving attendance growth, brand influence, and business performance. A central role in an organization undergoing transformation, with concrete and visible business challenges, a unique, emotional, and powerful brand, strong autonomy, and a real capacity for impact. The position covers the management of initiatives aimed at generating visitor traffic to the French park (French and inbound international markets), and also acts as a media expertise center for the Grand Puy du Fou (group), supporting subsidiaries. In a context of strong ambition and evolving usage, this role is key to orchestrating a high-performing, innovative media mix fully integrated into the overall marketing strategy, with particular attention to the three pillars of media performance: reach, effectiveness, and efficiency.

Responsibilities

As Media Manager, you will be responsible for defining, managing, and optimizing Puy du Fou France's media strategy (offline & digital), ensuring the effectiveness of investments, consistency with the annual marketing strategy, integration of media levers into 360° plans, and the organization's media maturity.

1. Media Strategy & Management

• Build the annual media strategy (France + inbound international)
• Define and manage multi-lever media plans, including: TV, online video (BVOD, SVOD), cinema, radio, outdoor advertising, brochures, digital (paid social media, social video, social performance, search, display, programmatic, B2B levers)
• Arbitrate investments, manage budgets, and optimize ROI
• Ensure consistency of activations with visitor segmentation, brand/creative platform, and business priorities
• Contribute to 360° marketing discussions (seasonal highlights, launches, new offers…)

2. Performance Management

• Structure media performance management through KPIs organized by persona and funnel stage (awareness, consideration, conversion)
• Utilize decision-support tools (MMM, studies, dashboards, post-tests…)
• Work in close collaboration with all marketing divisions (brand & content, CRM & data, digital visitor activation), as well as social media teams, to ensure: integration of visitor knowledge and media segmentation by persona, alignment between media and creative strategy, effectiveness of redirection paths to the showcase website and online sales platform
• Incorporate the media strategy into a continuous improvement logic

3. Partner Coordination

• Manage the media agency and internal/external partners
• Challenge recommendations, drive innovation
• Ensure close collaboration with internal teams (brand, content, CRM, data, digital activation, sales, B2B, communication…)

4. Organization & Leadership

• Manage, structure, and grow a media team that is set to evolve
• Develop internal skills, methods, and processes
• Act as a media referent for Grand Puy du Fou (group)
• Embody collaborative leadership, focused on impact and results

Qualifications

Education and Degrees:

• You have a higher education degree in Marketing

Required Experience:

• You have significant experience of at least 8 years in B2C and B2B media strategy and management, on the client side in a mature and demanding environment with complex media plans, and/or on the agency side managing structured key accounts.
• Experience in the tourism/leisure/entertainment sectors is a plus.

Required Skills:

• Understanding of the funnel and mastery of offline & online media levers, with a strong performance orientation
• Proficiency with data, optimization tools, and management of ROI/ROE/Revenue Contribution
• Experience managing substantial budgets and structuring/managing teams
• Strategic and operational leadership, ability to structure, unite, and scale an organization

Required Qualities:

• Curious, demanding, pragmatic, with a strong appetite for innovation and new media environments (including AI / new digital uses)