Sales & Marketing Manager

About Pro Signs

Pro Signs is one of the largest signage companies in the Mid-Atlantic, serving national, regional, and local clients with high-quality, custom branding solutions. Over the past several years, we have experienced significant growth and expanded our market presence. We are now seeking a strategic leader to help scale our sales and marketing operations to the next level.

This is an opportunity to step into a company with strong momentum and play a critical role in shaping its next phase of growth.

Position Overview

The Sales & Marketing Manager will lead the development and execution of the company’s revenue strategy. This role is focused on building scalable systems, strengthening market positioning, and driving structured growth across all target markets.

The ideal candidate is a strategic thinker with industry experience who can translate growth momentum into disciplined, repeatable processes and long-term market expansion.

Key Responsibilities

Strategic Growth Leadership

• Develop and execute a multi-year sales and marketing growth strategy
• Establish revenue targets, KPIs, and performance dashboards
• Identify expansion opportunities across new markets, verticals, and geographies
• Provide executive leadership with actionable market intelligence and strategic recommendations

Team Leadership & Development

• Lead, mentor, and scale the Sales and Marketing teams
• Establish clear accountability structures and performance expectations
• Conduct structured goal setting, coaching, and performance reviews
• Foster cross-functional collaboration with operations, estimating, and production teams

Revenue Management & Forecasting

• Oversee pipeline development, forecasting accuracy, and revenue tracking
• Develop and refine pricing strategies aligned with market conditions
• Analyze financial performance and adjust strategy as needed to achieve growth targets

Marketing & Brand Expansion

• Lead brand positioning efforts to strengthen market presence
• Oversee annual marketing plans, budgets, and campaign strategies
• Ensure marketing initiatives directly support revenue objectives
• Conduct ongoing competitive analysis to maintain differentiation

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• 5+ years of leadership experience in construction, manufacturing, or signage/branding industries
• Proven experience scaling revenue within a growth-oriented company
• Strong financial and forecasting acumen
• Demonstrated ability to build structure within expanding organizations
• Excellent leadership, communication, and negotiation skills
• Proficiency in CRM systems and modern sales technologies

Why Pro Signs

Pro Signs has experienced strong recent growth and is positioned for continued expansion. This role offers the opportunity to:

• Shape the next phase of company growth
• Build scalable systems in a company with proven momentum
• Work alongside a leadership team committed to strategic expansion
• Influence national, regional, and local market development
• Earn competitive compensation with performance-based incentives

We value innovation, accountability, craftsmanship, and collaboration. We are committed to building a diverse and inclusive team that reflects a wide range of backgrounds and perspectives. We welcome applicants of all races, religions, national origins, genders, ages, veterans, and individuals with disabilities.