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Sales Director France

MGA Entertainment

Lyon · On-site Contract Executive 1mo ago

About the role

Mission

To deliver sales targets through effective leadership, data-driven decision-making, and proactive account management, while fostering a high-performance team culture that aligns with company goals. The role demands strong leadership and a passion for continual improvement and precision in execution.

Key Result Areas:

  • Sales Targets - Achieve both Domestic and FOB sales goals and maximize company profit.
  • Distribution Coverage - Ensure full distribution across MGA product lines where appropriate.
  • Top Account Growth - Drive growth specifically within the top French accounts.
  • Forecast Accuracy - Manage and maintain accuracy in the France sales forecast.
  • Marketing Alignment - Collaborate closely with Marketing on customer-specific promotional strategies.

Position Requirements - Skills and experience required:

Experience:

  • Demonstrated success in growing sales annually within a competitive Toy industry setting.
  • Strong analytical and management capabilities with major toy accounts.
  • Collaborative mindset; experience working within a senior leadership team and retail leaders.
  • Minimum 5 years of sales or retailing experience in a national Toy manufacturer or retailer.

Skills/Knowledge/Ability:

  • Goal-driven with advanced forecasting and strategic planning abilities.
  • Strong interpersonal, leadership, sales policy, and communication skills.
  • Reputable for professional integrity and ethical leadership.
  • Deep understanding of product categories and targeted distribution in the Toy industry.
  • Skilled negotiator with execution and follow-through capability.
  • Agile, adaptable, and committed to continuous improvement.
  • Willingness to travel within France and internationally.
  • Experience managing FOB business.
  • Proven team builder and mentor for staff development.

Authority:

  • Report to MGA France Managing Director.

Key Accountabilities:

  • Build comprehensive business plans for each major customer, aligned with sales policies and category objectives.
  • Set and work toward both short-term and long-term sales goals.
  • Maintain strong buyer relationships and partnerships, promote the MGA portfolio effectively.
  • Lead the sales team across all major accounts.
  • Organize and lead sales meetings, including setting and tracking action items.
  • Plan and coordinate daily sales activity, retailer timelines, and promotional scheduling (Spring/Fall presentations).
  • Track and report performance against goals regularly.
  • Follow company protocol on pricing and commercial terms communication ensuring company profitability targets are achieved.
  • Regularly monitor POS data and communicate insights with leadership.
  • Ensure accurate forecasting, update forecasts monthly and report changes to the MD France.
  • Collaborate with marketing and licensing teams on promotional and licensing opportunities.
  • Strategically identify and define growth opportunities.
  • Support the MGA France MD with special projects or requests.
  • Liaise with MGA’s Head Office and maintain open communication with key global stakeholders.

Skills

FOB business managementForecastingLeadershipNegotiationSales policyStrategic planning

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