Sales Manager

About

We are recruiting a Sales Manager for an established distribution company in George, Western Cape. You will manage a portfolio of existing accounts, identify cross-selling opportunities, negotiate pricing and contracts, and ensure customer satisfaction. Strong relationship-building skills and commercial acumen are essential.

Responsibilities

Client Relationship Management

• Identify cross-selling and upselling opportunities within existing accounts by understanding clients' evolving business needs, analysing purchase history and usage patterns, and presenting relevant additional solutions that address identified gaps and deliver measurable benefits.
• Serve as the primary escalation point for client issues, coordinating with internal operations, logistics, and technical support teams to resolve complaints promptly, and following up personally to confirm that the resolution meets the client's expectations.
• Build and maintain strong, trusting relationships with a portfolio of existing clients through regular contact, quarterly business reviews, and proactive communication about new products, promotions, and industry developments that add genuine value to their operations.

Business Development & Lead Generation

• Research and map target accounts within the assigned territory by identifying key decision-makers and influencers, understanding their organisational structure and procurement processes, and developing tailored engagement strategies for each high-priority prospect.
• Conduct compelling face-to-face and virtual sales presentations and live product demonstrations to prospective clients, clearly articulating the value proposition, competitive differentiators, and measurable return on investment relevant to their specific business challenges.
• Attend trade shows, industry conferences, and professional networking events to represent the organisation, generate qualified leads, gather market intelligence on competitor activity and product offerings, and build lasting relationships with key industry stakeholders.

Sales Administration & Reporting

• Maintain detailed and up-to-date records of all sales activities, client interactions, pipeline opportunities, and deal status in the CRM system, ensuring data accuracy to enable reliable sales forecasting and informed management decision-making.
• Generate weekly and monthly sales performance reports including pipeline analysis, conversion rates, revenue against targets, and territory performance metrics, presenting findings and actionable insights to the sales manager during structured review meetings.
• Collaborate with the finance department on credit applications for new clients, monitor outstanding customer payments, and assist with resolving billing queries proactively to support timely collection of accounts receivable and healthy cash flow.
• Prepare and submit accurate sales quotations, proposals, and tender response documents within client deadlines, ensuring pricing is approved according to the organisation's delegation of authority and that all submissions meet margin guidelines.

Requirements

• Strong time management and organisational skills to manage a large and diverse client portfolio efficiently.
• A valid driver's licence and own reliable transport for field sales roles requiring travel to client locations.
• A Grade 12 certificate as a minimum; a diploma or degree in sales, marketing, or business is preferred.
• Strong negotiation and persuasion skills with the ability to influence decision-makers and close sales effectively.
• A minimum of two to five years of proven sales experience with a demonstrable track record of meeting or exceeding targets.
• Proficiency in CRM software such as Salesforce, Zoho, or HubSpot for pipeline management and sales reporting.

Qualifications

Bachelor of Commerce with Sales Specialisation