Sales Manager
Spellbook
About the role
ABOUT THE ROLE
We are hiring our first Sales Manager in Australia to build, lead, and scale our sales presence in the region. This is a foundational leadership role responsible for establishing our Sydney-based sales team from the ground up while developing our footprint across Australia and broader APAC markets.
You will focus on larger law firms and in-house legal departments, with deal sizes ranging from $40k to $500k+.
As our first sales leader in Australia, you will play a critical role in setting up our regional operations, including helping establish our Sydney office, shaping local sales processes, and acting as a key ambassador for the company in-market. Reporting to the VP Sales (based in North America), you’ll collaborate closely with a globally distributed team across Sales, Marketing, Product, and Customer Success.
Success in this role requires both strategic leadership and hands-on execution, as well as the ability to operate effectively across time zones and cultures.
RESPONSIBILITIES
- Recruit, train, and lead a high-performing, Sydney-based sales team focused on enterprise clients.
- Establish and scale our Australian sales presence, including contributing to the setup and development of our Sydney office and regional operations.
- Develop and execute go-to-market strategies to penetrate target accounts, shorten sales cycles, and increase deal size.
- Build foundational sales processes, playbooks, and assets tailored to the Australian and broader APAC market.
- Create documentation, customer testimonials, and other assets to address common enterprise objections and accelerate deal cycles.
- Own and drive team performance to meet and exceed revenue targets, with a focus on landing and expanding enterprise legal customers.
- Partner cross-functionally with globally distributed teams in Marketing, Product, and Customer Success to deliver cohesive, localized solutions.
- Lead complex, multi-stakeholder sales cycles, including RFPs, security reviews, and custom contract negotiations.
- Collaborate with IT and People teams to navigate regional compliance, technical, and procurement requirements.
- Track key sales metrics, analyze performance trends, and provide actionable insights to leadership to refine strategy.
- Stay hands-on in key deals while coaching team members and building strong executive relationships with customers.
- Act as a regional leader and company ambassador, representing the business in the Australian market.
- Other responsibilities as required.
QUALIFICATIONS
- 4+ years of sales leadership experience, including at least 2 years managing an enterprise B2B SaaS sales team. Experience selling into legal, compliance, or professional services is a plus.
- Proven success in building and scaling sales teams, ideally as an early or first regional hire.
- Track record of closing complex, high-value deals and improving sales efficiency (conversion rates, sales cycle length, deal size).
- Experience developing and executing regional go-to-market strategies for mid-market and enterprise segments.
- Strong understanding of the Australian market; APAC experience is a plus.
- Skilled at implementing scalable sales processes and tools (e.g., Salesforce, HubSpot).
- Excellent communication and leadership skills, with the ability to influence stakeholders across geographies.
- Comfortable working with globally distributed teams across time zones.
- Entrepreneurial mindset with a passion for building teams, processes, and market presence from scratch.
NICE TO HAVES
- Background in legal or legal tech
- Experience managing remote or internationally distributed teams
- Experience opening or scaling a new regional office
WHY JOIN SPELLBOOK?
- Embrace autonomy and accountability in a flexible work environment; we focus on outcomes and empower you to determine how to get the job done
- Access our company-paid group benefits for you and your family, with $1,000 towards mental health support
- Disconnect during our holiday closure and take advantage of our generous time off policies throughout the year
- Enjoy monthly paid meals, an annual wellness allowance to support your well-being and parental leave top-ups as your family grows
- Secure your stake in our success; you’ll receive competitive stock option grants as a pivotal early employee
Skills
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