Salesforce Marketing Cloud Specialist
Purolator Inc.
About the role
About
Transform marketing strategies as a dedicated Salesforce Marketing Cloud Specialist. Leverage your technical skills for innovative customer interactions in a hybrid setting.
This role demands excellence in designing and optimizing customer journeys, focusing on personalized email campaigns and multi-channel strategies. You will work closely with marketing and data teams, ensuring data integrity and compliance while improving overall campaign performance. Your strong capability in translating requirements into actionable technical solutions will be essential for success.
Elevate your marketing potential by utilizing powerful automation tools and strategies for customer engagement.
Responsibilities
- Build and optimize customer journeys in Salesforce Marketing Cloud
- Develop email and landing page content with AMPscript
- Ensure accurate audience segmentation and compliance
- Analyze campaign performance to provide insights
- Collaborate across teams to meet marketing objectives
Requirements
- 5+ years experience with marketing automation platforms
- Proficient in Journey Builder, Automation Studio, and SQL
- Strong understanding of digital marketing and audience targeting
- Ability to translate marketing needs into technical solutions
- Bachelor’s degree or relevant experience
Skills
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