Search Marketing Manager (Volunteer)

Company Description

Outcome School is a free technology school providing level-based programs in software engineering, AI, product development, robotics, game development, and cybersecurity. Focused on underserved communities and minorities, the school offers structured, 12-week prerequisite-based training designed to build practical, job-ready technical and professional skills. Outcome School aims to bridge the gap between education and meaningful employment through outcome-based learning and partnerships with employers to create hiring pathways. Its mission is to equip underserved youth with the skills and opportunities needed for long-term economic mobility and success in high-growth tech careers.

Role Description

We are seeking a Search Marketing Manager (Volunteer) to join our team. As a Search Marketing Manager, you will strategically manage and optimize Google paid search campaigns, conduct keyword research, and analyze campaign performance using web analytics. You will collaborate with team members to develop and execute innovative digital marketing strategies to increase awareness and visibility of Outcome School. This is a remote volunteer opportunity with a chance to make a tangible impact on the lives of underserved youth.

Responsibilities

• Experience with Google platforms, including Google Keyword Tool, Google Analytics, Google Ads, and Search Console, to drive campaign success.
• Craft and implement effective local and long-tail search strategies to enhance ad performance.
• Conduct comprehensive post-campaign analysis to assess performance and ROI.
• Generate and present detailed reports on client search performance to the business development team and senior management.
• Continuously refine and optimize keyword lists, ad copy, and landing pages to improve campaign effectiveness.
• Develop innovative paid search strategies for new and existing clients to achieve their marketing objectives.
• Work with all aspects of Google Ads, including automation, conversion tracking, callouts, e-commerce, and bidding optimization, to maximize campaign impact.

Qualifications

• Experience in managing Google Paid Search Campaigns and Paid Media Advertising
• Strong knowledge of Digital Marketing and Web Analytics
• Proficiency in conducting Keyword Research to optimize campaign impact
• Excellent organizational and data analysis skills
• Ability to work independently in a remote environment
• Experience in educational or nonprofit initiatives is a plus
• Familiarity with workforce development or employment programs is advantageous