Search Marketing Specialist

About the Role

A consumer products client is hiring for a Search Marketing Specialist to join their team in Allentown, PA. The role prefers a hybrid work arrangement on-site but offers flexibility to work remotely.

Responsibilities

• Plan and implement SEO-focused content strategies across Crayola.com and priority retail platforms, tailoring copy to platform-specific requirements such as A+ and long-form content.
• Continuously optimize existing product copy through keyword enhancements, best-practice updates, seasonal revisions, and testing initiatives.
• Partner closely with Product, Sales, Marketing, and external agencies to ensure consistent keyword usage and optimization throughout the product lifecycle.
• Manage the publishing and maintenance of product detail content, including PIM uploads, retailer submissions, audits, and issue resolution across accounts.
• Coordinate with internal content teams and syndication platforms to deploy SEO-optimized, keyword-driven product information at scale.
• Analyze and share insights on search behavior and trends across platforms, identifying seasonal opportunities and emerging keyword spaces.
• Own and execute Google Ads paid search text campaigns for Crayola.com, including setup, ad copy development, performance monitoring, and reporting.
• Support retailer media and e‑commerce innovation efforts by testing new content formats and marketing tools across platforms.
• Leverage data and experimentation to refine paid and organic strategies, improving reach, engagement, and efficiency.

Requirements

• Associate's degree in Marketing, Advertising, Communications, or a related discipline, with at least three years of hands‑on search marketing experience.
• Proven digital copywriting expertise with a strong understanding of SEO, including experience creating and optimizing Amazon PDPs and A+ content.
• Highly organized, collaborative self‑starter with strong analytical skills, the ability to translate data into insights, and experience balancing multiple priorities in a fast‑paced environment.