Senior Account Executive – Brand & Campaign Communications

Role Overview

As a Senior Account Executive – Brand & Campaign Communications, you play a key role in delivering integrated 360° campaigns for FMCG clients, combining strong classic PR expertise with hands‑on influencer relations experience.

You understand that modern brand communication requires both compelling media storytelling and strategic creator partnerships. Influencer relations are not treated as a standalone discipline, but as a complementary extension of earned‑first brand strategies.

Working closely with internal social specialists, you help bring cohesive, culturally relevant campaigns across media and creator ecosystems.

Key Responsibilities

360° Campaign Execution (PR & Influencer)

• Manage defined workstreams within integrated brand and campaign programs
• Support the implementation of 360° campaigns across PR, influencer relations and events
• Translate strategic direction into well‑structured communication measures
• Coordinate closely with cross‑functional teams
• Ensure consistency across earned and creator touchpoints

Brand PR & Media Relations

• Contribute to the development and execution of proactive PR strategies
• Support strategic media outreach in collaboration with media relations specialists
• Draft press materials, messaging documents and story angles

Creator Collaboration

• Support the development and execution of influencer strategies aligned with brand positioning
• Identify relevant creators and communities in close coordination with internal specialists
• Manage briefing processes, content alignment and campaign roll‑out
• Ensure influencer storytelling reflects core brand narratives
• Monitor qualitative and quantitative performance indicators

Strategy & Cultural Relevance

• Contribute to campaign concepts and culturally relevant storylines
• Monitor trends across media, culture and the creator landscape
• Bring insights that strengthen brand relevance within FMCG environments
• Support internal strategic and creative development processes

Client Management

• Serve as day‑to‑day client contact for defined projects
• Provide clear recommendations and structured project updates
• Support senior team members in strategic client counseling
• Identify opportunities to add value within existing mandates

Project Management & Budget Support

• Support detailed project planning and milestone tracking
• Assist in reporting
• Ensure smooth coordination across teams and stakeholders

Qualifications & Experience

• 2–4 years of experience in PR, brand communications or integrated agency environments (FMCG preferred)
• Strong foundation in media relations and brand storytelling
• Practical experience in influencer relations and creator collaborations
• Understanding of integrated communications and cross‑functional teamwork
• Structured project management skills
• Strong written and verbal communication skills
• Fluent in German and English

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.