Senior Associate, Performance Marketing

About

We are seeking a Senior Associate, Performance Marketing to translate high-level business priorities into actionable, high-growth marketing roadmaps. In this role, you will own key workstreams end-to-end—driving everything from initial planning and stakeholder approvals to final measurement and executive-level reporting.

You will act as a data-driven strategist, optimizing campaign results through sophisticated audience segmentation, promotional strategy, and continuous experimentation across placements. If you are a results-oriented professional who excels at turning complex data into clear performance insights and measurable ROI, we want you to join our team.

*5 days a week on site in Manhattan, NYC.

Responsibilities

• Promotions strategy: Build and manage the annual promotions roadmap, including business cases, forecasting, and leadership approvals via established governance.
• Performance management & reporting: Manage Travel Marketing EMR inputs and leadership reporting (campaign recaps, OKR tracking); partner with Finance and D&A to improve data storytelling, including incrementality reads.
• Experimentation: Define and socialize the test-and-learn roadmap; coordinate execution across Data Science, D&A, CMAT, Audience, Product, and channel owners; deliver readouts and apply learnings to optimize performance.
• Audience insights (D&A deep dives): Lead ad hoc analytics workstreams from strategy submissions through executive-ready insights and recommendations.
• Owned channel activation: Develop marketing plans and roadmaps across email and owned placements, integrating segmentation, testing, and performance optimization.
• Cross-functional initiatives: Provide strategic partnership support for priority programs/partners
• Creative/brand governance: Drive creative and imagery alignment and approvals through Strategy and Creative Review Forums, ensuring timelines, compliance readiness, and launch quality.

Qualifications

• 5+ years in performance marketing, lifecycle/CRM, growth marketing, or marketing analytics.
• Demonstrated experience building roadmaps and launching omni-channel marketing initiatives with measurable outcomes.
• Strong analytical and storytelling skills; ability to translate data into actions and executive-ready materials.
• Proven ability to lead cross-functional workstreams, manage timelines, and navigate governance/approvals.

Preferred Qualifications

• Experience with promotions/offer strategy, experimentation/incrementality, and audience segmentation.
• Familiarity with dashboarding and performance reporting; travel, marketplace, or financial services experience a plus.

Benefits

• Medical, prescription, dental, vision, AD&D, and life insurance offerings
• Short-term disability
• 401K plan