Senior B2B Marketing Analyst

About

Supporting a cohesive multichannel strategy, the full-time Senior B2B Marketing Analyst will implement digital campaigns and experiential marketing, manage campaign execution, and analyze performance to enhance engagement with Program Administrators and Decision Makers in the Global & Large segment.

Responsibilities

• Serve as a subject matter expert for Program Administrators and Decision Makers, representing their needs in campaign development
• Develop and execute a comprehensive marketing plan to drive engagement among target audiences
• Analyze campaign performance and synthesize results into actionable insights and recommendations

Qualifications

• Bachelor's degree required
• 2+ years of experience in marketing, campaign execution, and project management
• Strong project management skills with the ability to manage multiple initiatives and stakeholders
• Analytical mindset with experience interpreting marketing performance data
• Experience in content development and client communications, preferably with exposure to thought leadership content