Senior Brand Manager

About

Our client, a leading Fast-Moving Consumer Goods (FMCG) company, is seeking a dynamic and strategic Senior Brand Manager to join our team in Jos, Plateau, NG. This role is responsible for developing and executing comprehensive brand strategies to drive market share, enhance brand equity, and achieve business objectives. You will lead the entire brand lifecycle, from market research and product development to marketing campaign execution and performance analysis. The ideal candidate will have a deep understanding of the FMCG market, a proven track record in brand management, and strong leadership capabilities.

Responsibilities

• Develop and implement long-term brand strategies and annual marketing plans.
• Conduct market research and consumer insights analysis to identify growth opportunities and unmet needs.
• Manage the brand's marketing budget effectively, ensuring optimal allocation of resources.
• Lead the development and launch of new products and marketing campaigns.
• Collaborate with cross-functional teams, including sales, product development, and agencies, to ensure cohesive brand execution.
• Oversee advertising, public relations, digital marketing, and promotional activities.
• Monitor brand performance metrics, market trends, and competitor activities.
• Analyze sales data and provide actionable recommendations to drive brand growth.
• Build and maintain strong relationships with key stakeholders, including internal teams and external partners.
• Coach and mentor junior brand team members.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• An MBA is preferred.
• A minimum of 5 years of progressive experience in brand management within the FMCG sector.
• Proven success in developing and executing impactful brand strategies and marketing campaigns.
• Strong understanding of consumer behavior, market dynamics, and competitive landscapes.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Experience managing marketing budgets and working with advertising and media agencies.
• Demonstrated leadership skills and the ability to influence cross-functional teams.
• Proficiency in market research tools and data analysis.
• Deep knowledge of the FMCG industry is essential.

About the Opportunity

This is a significant opportunity to shape the future of well-known brands and drive business success within a thriving organization. If you are a passionate brand builder with a strategic mindset, we encourage you to apply.