Marketing Manager

Your Tasks

LEADERSHIP

• Team management and coaching (3-4 people), incl. Brand Manager, Jr. Digital Manager, Coordinator and intern
• Definition & implementation of local marketing strategies (brand management, digital marketing & communications) based on European guidelines
• As a key member of the Eucerin Leadership team, set the course for the long-term success of the marketing department and the entire Swiss organization

CATEGORY EXPERTISE

• Full ownership of the entire consumer journey as the ultimate expert on our brand with a clear understanding of how to effectively manage all touchpoints
• Manage certain Eucerin brand groups with support from the Marketing Coordinator
• Responsible for the marketing budget of assigned activities
• Work as part of a cross-functional team, engage and collaborate with multiple business functions (S&CM, Digital, Sales, Finance, Supply Chain and Medical Management) to maximize your categories’ performance and develop appropriate material
• Continuous performance tracking & business steering

STRATEGY & PRODUCT GO-TO-MARKET IMPLEMENTATION

• Responsible of the Marketing Annual Planning process
• Steer the local innovation pipeline and related processes from end-to-end (incl. business cases for launches and relaunches, marketing plans and go-to-market concepts) and subsequent success control
• Responsible for providing sell-in presentations for key accounts and the field sales force as well as presenting the planned activities as part of the regular sales meetings
• Ensure product availability and forecast accuracy in cooperation with Supply Chain

COMMUNICATION & BRAND DEVELOPMENT

• Ensure excellence-in-execution and consistent brand communication across all touchpoints and act in alignment with the international brand guidelines
• Co-Develop & Implement the yearly media plan for all paid media campaigns and track campaign performance
• Own & steer the digital & Influencer strategy
• Collaborate with S&CM to accompany in-store execution, support the development of materials for 360° activations, aligning POS with ATL & BTL communication

Your Profile

• Master’s degree in a relevant field (marketing, business administration)
• Minimum of 5-6 years of brand/product management experience, ideally in an international context or in the FMCG or pharmaceutical field
• Solid analytical skills
• Result-driven mindset with a solid “can-do” mentality
• Accurate, well organized and strong attention to details
• Positive and creative mindset, you think outside of the box
• Strong capacity to create excitement and leadership to drive your team
• Agile mindset, you can adapt easily to moving marketing environment and business needs
• Team player, proactive, take initiative and capable of working independently
• Strong communication skills both written and verbal
• Fluent in German and English, French is a plus

Your Benefits

• You will work in our state-of-the-art office environment in Zurich Seefeld, offering the ideal setting for innovative and creative collaboration.
• You will become part of a dynamic and young team, benefiting from flat hierarchies and a high degree of autonomy and decision-making freedom.
• You will enjoy diverse development opportunities within a global corporation. We actively support your ambitions and career growth through tailored training and development programs.
• You will benefit from an attractive, market-competitive compensation package as well as flexible working arrangements, including annual working hours models and home office options.
• You will work for a company that is strongly committed to sustainability, diversity, social responsibility and environmental protection as part of our CARE BEYOND SKIN initiative.