Senior Brand Manager

About

Revolutionize CRM strategies as a Senior Brand Manager at Abbott in Mississauga, focusing on customer engagement and lifetime value. Drive impactful data-driven strategies for FreeStyle Libre and more.

As a vital team member in the Diabetes Care Division, you will shape the CRM strategy to enhance customer connections. With over five years in CRM marketing, you will oversee tailored campaigns and analytics that foster loyalty and meet business objectives. Your insights will engage users and elevate brand presence.

Key Responsibilities

• Lead national CRM strategy development for consumer engagement
• Design insights-driven CRM journeys personalized for consumers
• Collaborate on high-impact content and loyalty initiatives
• Drive lifecycle marketing for customer acquisition and retention
• Analyze lead generation performance across various channels

Requirements

• Bachelor’s degree in marketing or related field
• Five plus years in CRM/loyalty marketing
• Proficiency in CRM campaign execution and analysis
• Strong analytical skills with journey mapping experience
• Excellent verbal and written communication skills

Elevate Abbott’s customer experience through strategic CRM management and innovative marketing solutions. #J-18808-Ljbffr