Senior Brand Manager, Ponds & Noxzema

About

Evermark is a newly formed beauty and personal care company bringing together a portfolio of iconic, everyday brands with enormous reach and untapped potential: Suave, ChapStick, Q‑tips, Caress, St. Ives, TIGI Bed Head, Noxzema, Pond’s, Lever 2000. These are brands people know, trust, and use daily – and we are building their next chapter.

Pond’s

Pond’s has been a trusted skincare authority for over a century, built on deep expertise in cleansing, moisturizing, and skin nourishment. Originating as a cold cream, the brand established a legacy of effective, accessible skincare solutions that care for skin across generations. Today, Pond’s spans cleansers, creams, and treatments rooted in science‑backed care, delivering visible results while remaining approachable and inclusive.

Noxzema

Noxzema emerged as a distinctive acne and cleansing brand defined by its iconic cooling, medicated sensorial experience. With a heritage rooted in deep cleansing and breakout control, Noxzema has long offered fast‑acting relief for troubled skin through bold formulas that feel immediately effective. Over time, the brand has built strong equity as a trusted solution for consumers seeking powerful cleansing with a recognizable, energizing experience. Ponds and Noxzema are part of the Elida Beauty portfolio.

Operations

Backed by a growth‑oriented YellowWood Partners, we operate with speed, focus, and accountability. Our goal is simple: modernize these brands, accelerate growth, and build a company that consistently outperforms expectations. That means sharpening strategy, raising the bar on execution, and making smart, decisive moves across the enterprise – from how we plan and operate to how we go to market.

Position Summary

The Senior Brand Manager is first and foremost responsible for delivering the financial targets for Pond’s & Noxzema in year, and setting the brands up for growth and financial success in future years. This includes developing and executing the annual marketing plans, managing national paid media, retail media, shopper, PR, consumer promotions, social media, and paid influencers, and carefully measuring and optimizing all of those investments in real‑time to ensure maximum return. It also includes spearheading new ideas for growth both top and bottom line across alt channels, Amazon, customer‑specific initiatives, gifting and display opportunities, etc. The Senior Brand Manager is expected to independently own their businesses and drive them to not just meet but exceed net sales ambitions with creative thinking and strong business acumen.

The Senior Brand Manager will work closely with the Innovation and Equity team to set the strategy for creative assets and ensure content meets business needs, and with the sales team to ensure national marketing plans complement actions in key retailers and vice versa. They will also work closely with the Social & Influencer Team Lead in developing and deploying the brands’ social media strategy including content calendar and asset creation. The Senior Brand Manager is also responsible for the Brand P&Ls including leading the monthly forecasting process, managing the brand budget and driving initiatives to improve the P&L through price optimization, mix assortment, and SKU rationalization. This person will use KPIs, business performance data, industry trends, competitor intelligence and customer information to make data‑based recommendations.

Primary Responsibilities

• Develop annual marketing plan that lives into business strategy and financials, and continually optimize throughout the year
• Manage execution of full year marketing plan including paid, PR, consumer promotions, social, and influencers
• Develop communication and content strategy
• Brief Innovation & Equity team to develop exceptional creative and ensure consumer‑facing material on strategy
• Manage media buying, PR, influencer, and social agencies
• Develop go‑to‑market plans for innovation items
• Manage presence on brand.com and retailer.com to ensure visual consistency and content accuracy
• Develop content and storytelling for retailer presentations
• React & adapt to in‑market performance based on insights from strategy and analytics team
• Set and track against marketing KPIs

Primary Requirements

• 8+ years Marketing & Business experience, with emphasis in P&L management and Integrated Marketing, and preference for experience working in a startup company environment
• BA in marketing/communications/business (or equivalent experience)
• Strong understanding of brand and marketing fundamentals – marketing planning, messaging frameworks, content strategy, content calendars, PR/Events, influencer, digital comms
• Proven experience translating business strategy to marketing strategy, synthesizing data and insights
• Proficient at writing crisp, inspiring creative briefs that lead to consistent and beautiful creative
• Ability to plan a marketing budget consistent with the business strategy and track to it
• Ability to set marketing goals, track against them, and continually optimize programs
• A strong bias for action, highly self‑motivated to bring ideas to life
• Ability to manage multiple projects in a fast‑paced environment
• Experience managing people is preferred

Personal Attributes

• Positive and energetic individual with a strong business acumen, an abiding sense of urgency to achieve results.
• Inquisitive individual who has a history of seeking out best practices and successfully assimilating them into their organization.
• Invokes trust, collaboration, shared accountability, and continuous improvement with the ability to quickly develop trust and loyalty at all levels in the organization and with external constituents.
• Knows what excellence looks like and how to get there.
• Ability to develop and implement strategy, with a high bias for execution and activation, comfort with rolling up sleeves to get work done.
• Demonstrated track record of problem solving and priority setting.

People Who Thrive Here

We look for people who take ownership, move with urgency, and care deeply about results.

Across every level and function, success here comes from thinking like an operator; not waiting to be told what to do but seeing what needs to happen and driving it forward. The individual must be comfortable working across teams, influencing without hierarchy, and making progress even when the path isn’t perfectly defined.

This is a fast‑moving environment with high standards and real accountability. In return, you’ll have meaningful responsibility, autonomy to lead your work, and the opportunity to grow alongside brands, and a company, that are being actively shaped.

Compensation

The base salary range for this position is $150,000 – $165,000 USD per year. In addition, this role is eligible for an annual discretionary bonus based on individual and company performance. Actual compensation may vary based on experience, skills, and geographic location.