Senior Business Analyst

Location: Onsite Abuja, FCT

Employment Type: Full-Time

We are seeking a Senior Business Analyst with deep expertise in CRM systems and workflow management to join our team in Abuja. This role is ideal for a strategic thinker who thrives in a fast-paced, high-impact environment and can translate complex business needs into actionable technical solutions. You will work closely with cross-functional teams across Marketing, Sales, Order Management, Fulfillment, and Product to deliver integrated CRM and service delivery solutions.

Key Responsibilities

CRM & Business Process Analysis

• Lead the design and implementation of enterprise-wide CRM solutions integrated with Quote-to-Cash and order fulfillment processes.

• Facilitate requirements gathering using Agile or Business Process Analysis (BPA) methodologies.

• Develop end-to-end test cases across multiple applications and ensure alignment with business goals.

• Collaborate with stakeholders to refine business requirements, use cases, and ensure traceability.

• Document assumptions, assess system change impacts, and identify risks and benefits of alternate designs.

Marketing & Event Strategy

• Support marketing initiatives by shaping programs, crafting compelling narratives, and tracking KPIs.

• Align event strategies with marketing funnels and customer journeys to drive demand generation.

• Build and execute campaigns, workflows, lead scoring, and nurture streams using CRM tools.

Cross-Functional Collaboration

• Partner with internal teams and external vendors to define and implement business requirements.

• Provide support for software testing, debugging, and quality assurance.

• Deliver clear and concise status reports on project progress, risks, and dependencies.

Required Qualifications

• 8+ years of experience in business operations, system support, or process design.

• Proven experience with CRM platforms (e.g., Dynamics 365, HubSpot).

• Strong background in workflow management and process flow creation.

• Experience in full lifecycle implementation: requirements, design, configuration, testing, deployment.

• Exceptional communication and storytelling skills to convey insights and drive action.

• Strong analytical and problem-solving abilities.

• Ability to manage multiple projects in a dynamic, fast-paced environment.

Preferred Qualifications

• Bachelors degree in Business Administration, Computer Science, Information Systems; MBA is a plus.

• 5+ years in change management and documentation of methods and procedures.

• Experience in B2B service delivery and telecom industry.

• Familiarity with Agile methodologies, Visio, SharePoint, and JIRA.

• Experience with Google Analytics, LinkedIn Ads, and Google Ads.

• Sales support experience and training facilitation skills.

• Knowledge of Power Platform (automation) is a big plus.

Top 5 Must-Haves

• Proven success delivering high-level, bespoke events with discretion and stakeholder management.

• Strong writing and communication skills with experience in program development.

• Ability to track KPIs and tie performance outcomes to marketing goals.

• Understanding of marketing funnels and customer journeys.

• Strong organizational skills and adaptability to shifting priorities.