Senior Content Writer (UX & Marketing)

About the job Senior Content Writer (UX & Marketing)

Role title: Senior Content Writer (UX and Marketing)

Reports to: Portfolio Manager Product Design Location: Cape Town or Midrand

Key accountabilities

Content Strategy and Brand Alignment • Develop and execute a comprehensive content strategy, incorporating UX writing principles to enhance user journeys and support business objectives. • Ensure all content aligns with brand identity, campaign themes, and creative direction

Content Creation and Management • Write and manage content for all marketing communications, including performance marketing adverts, emails, social media, printed collateral, press releases, and digital interfaces. • Craft user-centric UX copy (e.g., microcopy, error messages, CTAs) that enhances usability and guides users through intuitive and engaging experiences.

SEO, UX, and Technical Content Optimisation • Optimise content with SEO and UX best practices to improve discoverability, accessibility, and user engagement. • Conduct technical audits to maintain high-quality content across platforms and ensure alignment with user needs.

Campaign and Performance Management • Review and manage all marketing and UX content to ensure consistency with brand and campaign objectives. • Collaborate with the marketing and design teams to generate innovative ideas, support campaigns, and meet both user and business goals.

Core competencies, knowledge and experience • Experience in execution of content strategy • Ability to translate a creative concept into a clear content plan • Strategically driven with a sound understanding of brand and business growth. • Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app • Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices • Detail orientated • Excellent proof-reader • An enthusiasm for being a part of a fast-paced environment

Must have technical / professional qualifications: • Matric is essential. • A tertiary qualification in marketing, communication, journalism, UX design, or a similar field is essential. • 8+ years of content development experience (preferably in an agency, digital marketing, or UX-focused environment). • 3+ years of content strategy experience, including developing user-centred content strategies for brands. • 3+ years of experience working cross-functionally with teams such as SEO, UX/UI design, product development, and automation. • Proven expertise in UX writing, including crafting microcopy, error messages, and user interface copy that enhances usability and user engagement.

Key performance indicators

Editorial and UX Writing Consistency • Develop, maintain, and enforce editorial style guides, tone of voice principles, and UX writing guidelines to ensure a cohesive and user-centred voice across all products and digital touchpoints.

UX Writing Impact and Quality • Measure the effectiveness of UX writing by tracking key metrics such as user task completion rates, error reduction, and time spent navigating interfaces. • Ensure all UX copy enhances usability, accessibility, and overall user satisfaction.

Content and UX Workflow Efficiency • Establish and optimise editorial, copywriting, and UX writing processes to ensure efficient collaboration across teams, consistent quality, and timely delivery of content across all marketing and digital products.