Conversation Designer

About

Accenture Song accelerates growth and value for clients through sustained customer relevance. Capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, Accenture helps clients operate at the speed of life through imagination, technology, and intelligence.

Role Overview

Seeking a Conversation Designer who understands agentic commerce transforming interactions from static scripts into adaptive, AI-mediated exchanges. This role blends conversational design, experience design, and structured content strategy to craft intelligent dialogue systems that are brand-forward, agent-compatible, and continuously optimized.

Design AI-native conversational ecosystems enabling brands to effectively engage where intelligent agents shape discovery, guide decision-making, negotiate value, and act on behalf of customers.

Job Responsibilities

• Define how brands behave across adaptive, agent-mediated interactions.
• Map dynamic conversational journeys evolving based on agent inference, contextual signals, and user intent.
• Design structured dialogue architectures supporting human-agent and agent-to-agent interactions.
• Ensure conversational systems include decision support frameworks for intelligent agents.
• Translate brand voice into machine-operable behavioral guidelines for AI-driven exchanges.
• Craft modular conversational flows balancing brand personality with clarity and agent-friendly structure.
• Design slot-filling patterns, prompt scaffolds, fallback states, and escalation paths.
• Create reusable conversation components supporting personalization and optimization at scale.
• Design repair strategies and trust-building mechanisms for low AI confidence or high ambiguity.
• Develop taxonomies of intents, entities, and conversational variables.
• Write modular, semantically tagged content improving agent comprehension and retrieval accuracy.
• Design conversational patterns surfacing high-quality signals for GEO/AEO optimization.
• Collaborate with content strategists and optimization teams to improve findability, answer quality, and agent preference.
• Partner with GEO practitioners and data teams to translate model insights into conversational refinements.
• Design experiments testing tone, framing, response length, structured prompts, and negotiation patterns.
• Monitor interaction performance and identify opportunities to improve clarity, trust, and conversion outcomes.
• Ensure conversational systems evolve responsibly through structured testing and signal analysis.
• Craft explainability patterns clarifying agent reasoning and decision pathways.
• Design consent and confirmation flows for agent-initiated transactions.
• Avoid dark patterns and ensure ethical behavioral design principles guide persuasive interactions.
• Define escalation models where human intervention enhances safety and confidence.

Basic Qualifications

• 5+ years of experience designing conversational systems for chat, voice, multimodal, or AI-assisted commerce environments.
• Strong understanding of intent modeling, conversational taxonomies, and structured content systems.

Preferred Qualifications

• Bachelor’s degree in Design, Human-Computer Interaction, Linguistics, Communications, or related field.
• Industry experience in Retail and Consumer Goods & Services.
• Exceptional writing skills translating brand voice into structured dialogue systems.
• Experience collaborating with product, engineering, and data teams on AI-enabled experiences.
• Familiarity with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles.
• Proficient in developing conversational prototypes, documentation, and training materials.
• Passion for innovation and commitment to responsible AI-driven interaction models.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Long-term disability coverage
• 401(k) plan
• Bonus opportunities
• Paid holidays
• Paid time off

Compensation

Annual salary ranges vary by location, e.g., California $94,400 to $266,300; Cleveland $87,400 to $213,000; New York $87,400 to $266,300; Washington $100,500 to $245,000, among others.

Equal Employment Opportunity

Accenture is committed to equal employment opportunities and providing reasonable accommodations for persons with disabilities or religious observances. Employment decisions are made without regard to protected characteristics. Applicants must have work authorization that does not require visa sponsorship.