Senior Brand Manager
Abbott
About the role
About
Elevate CRM strategies as a Senior Brand Manager in Diabetes Care. Drive meaningful consumer engagement and increase Customer Lifetime Value (CLV) while revolutionizing customer interactions with innovative products.
This role involves developing a national CRM strategy focused on personalized experiences for the FreeStyle Libre brand. You will collaborate with cross-functional teams to oversee end-to-end CRM journey designs, craft impactful campaigns, and utilize customer insights for strategy improvement. Your analytical expertise will play a key role in leading loyalty programs and optimizing performance metrics across channels.
Key Responsibilities
- Lead development of national CRM strategy
- Oversee insights-driven CRM journey designs
- Collaborate on high-impact content and campaigns
- Drive lifecycle marketing for acquisition and retention
- Monitor lead generation performance and optimize campaigns
Requirements
- Bachelor’s in Marketing, Business, or Data Analytics
- 5+ years in CRM/loyalty marketing
- Proficient in CRM planning and execution
- Understanding of data privacy regulations
- Strong analytical and strategic thinking skills
Make an impact by enhancing customer engagement through innovative CRM strategies in the Diabetes Care sector. #J-18808-Ljbffr
Skills
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