Senior Data Platform Engineer – Data Products & AI (Marketing)

About Us

The VNR Group is a family-founded media company with over 500 products for various target groups. We develop and market digital information and publishing products in the areas of finance, health, business, and B2B knowledge markets – data-driven, technologically modern, and with a strong focus on growth and innovation.

So that our marketing, analytics, and AI systems can work on a consistent and reliable data basis, we continuously develop our central Data Platform. This is exactly where you come in:

As a Senior Data Platform Engineer – Data Products & AI (Marketing), you will shape the foundation for data-driven decisions in the marketing of the future. Your goal: away from fragmented data, manual evaluations, and different KPI definitions – towards clearly structured, standardized, and AI-usable Data Products. Together with Analytics, Controlling, and Tech teams, you will create a platform on which customer journeys can be consistently modeled across systems and data can be directly usable for dashboards, APIs, and AI applications.

Responsibilities

• You will develop and standardize central data models for marketing, customer journey, and behavioral data, creating a consistent basis for analytics and AI.
• You will define KPI logics and build a clear Semantic Layer so that marketing, controlling, and AI systems work on the same data basis.
• You will develop scalable Data Products with stable interfaces that are directly usable for dashboards, APIs, and AI applications.
• You will structure data so that it can be efficiently used by modern AI systems and AI Coding Assistants.
• You will work closely with our platform teams for streaming, pipelines, and governance and further develop sustainable, high-quality data structures based on them.

Qualifications

• Several years of experience in building Data Platforms, Data Products, or complex data models.
• Very good understanding of Data Modeling (e.g., Star Schema, DBT, hybrid approaches) as well as KPI and Semantic Layer concepts.
• Very good SQL and Python skills as well as experience with complex data landscapes.
• Experience with Data Governance, metadata management, and data quality.
• Routine in the use of AI Coding Assistants (e.g., Claude Code) and a high standard for clean software engineering, architecture, and maintainability.

We meet on Mondays, Wednesdays, and Fridays in the office to exchange ideas, chat at the coffee machine, and strengthen our team spirit – it would be great if you'd like to spend these days with us on-site.

Benefits

• Flexible working hours
• Ergonomic workstations
• Good public transport links
• Internal training academy
• Flat hierarchies
• Health measures
• Additional monthly salary for further training
• Individual onboarding
• Parking space
• Table tennis table
• Recreation room
• Employee discounts
• Company savings plans
• Warm team atmosphere
• Dog-friendly
• Attractive remuneration

Does that sound exciting to you?

Then send us your CV and any certificates you have and soon strengthen us as a Senior Data Platform Engineer (m/f/d). We will get back to you within a few days

Bianca Kläring

Recruiterin

Tel: 0228/82050